This role leads the textile and leather cover strategy, driving supplier diversification, material innovation, and competitive differentiation through the development of trend-forward color, material, and finish direction across all product categories. Partner cross-functionally to align sourcing, engineering, and design strategies with business and product objectives. Responsible for the strategy and performance of covers with accountability for driving go-to-market success, long-term category health, and profitable growth. Grounded in a consumer-first mindset, this position defines cover strategy that will bring to life the product concepts—including fit, form, and function—ensuring solutions meet evolving customer needs and deliver meaningful value. This role supports the cover strategy, design trends and consumer needs to bring competitive, high-impact products to market and owns the cover launch process & collaborates cross-functionally to deliver sales enablement, training, and consistent messaging across all consumer touchpoints.