• Technical SEO, schema, metadata and content optimisation directly inside client WordPress sites, plus audits covering Core Web Vitals, indexability, canonicals and crawl budget.
• Build client entities across Schema.org, Wikidata, Wikipedia and industry databases, and structure content to capture citations in AI Overviews, Perplexity and ChatGPT.
• Maintain AI discovery standards across client domains: llms.txt, robots.txt AI crawler directives and machine-readable Markdown.
• Build, optimise and scale paid search, display and social campaigns across Google Ads, Meta and LinkedIn to ROAS and CPA targets, including Google Merchant Center feeds for Shopping and Performance Max.
• Track rankings, LLM citation frequency and entity visibility in SE Ranking, maintain GTM and GA4 tracking, and deliver monthly and quarterly performance updates directly to clients.