POSITION RESPONSIBILITIES:
Planning/Results Orientation
· Consistently meet and exceed AOP, sales budget, and account development targets (QoQ and YoY).
· Drive new account activation and adoption of new Vascular technologies within the Area/District by implementing effective sales strategies and tactics.
· Launch new accounts with Vascular Field Team to execute sales strategies and drive therapy growth
· Develops and executes accurate and on-going sales plan to achieve sales objectives
· Identify, evaluate, and convert target accounts to increase market share and ensure the successful adoption of new products.
· Develop and execute market development plans to expand product reach and enhance adoption.
· Effectively manage expenses to drive business growth and adhere to company policies and procedures
· Adheres to financial, regulatory, quality compliance standards and requirements.
•
Lead Targeting, engagement and understanding of VAC process at Account Level.
•
Identify, train and support physician champions to support new technology through the Local, IDN and GPO VAC process.
•
Follow approved Pricing Strategy and maintain pricing discipline.
•
Align with GPO/IDN Contract Strategy to ensure efficient speed to contracting.
· Identify, establish and maintain productive working relationships with key decision makers, customers and their staff, administrators, etc. that drive business and therapy adoption
•
Train, educate, and become the therapy expert sharing market trends, key insights, and best practices with current legacy Vascular Field organization
•
Build and maintain relationships with Key Opinion Leaders (KOLs) to drive adoption.
· Probes to understand and confirm customer needs, effectively engages and overcomes customer objections
· Effectively builds consensus, gains appropriate commitments and closes business
· Plan and implement effective sales/product presentations to customers
· Educate customers to ensure new products and features are understood and used effectively.
· Respond to customer requests and resolve complaints in a prompt and effective manner.
· Effectively plans cases with physicians, manages their expectations and improves outcomes when supporting cases.
· Engages physicians in clinical conversations about advantages of the therapy and products.
· Conducts all business with customers in a manner that adheres to ethics & compliance guidelines and FDA requirements
· Work with internal functions (marketing, customer service, finance, etc.) to meet targets (i.e., Inventory management audits, customer service protocols, etc.)
· Communicate market intelligence/competitor activity promptly, including potential sales leads, information regarding product pricing or account activity to District Sales Manager and other appropriate company personnel
· Contribute to the development of a strong team effort
· Update all Launch Dashboards on a weekly basis ie Tableau, Salesforce, Opportunity Funnel.
Self-Development and Product Knowledge:
· Develop and maintain comprehensive technical/clinical knowledge and capabilities
· Recognize and understand competitive products, features, strengths in relation to the company’s products
· Participate in product and skills development programs, managing own self development
· Maintain strong ongoing knowledge of the reimbursement landscape