Job Duties
• Manage the day-to-day operation and performance of the Allways Rewards loyalty program.
• Execute strategic initiatives that improve member acquisition, engagement, retention, and profitability.
• Partner with Product, Digital, Technology, Marketing, Customer Experience, and Finance to successfully deliver loyalty enhancements.
• Develop business requirements and support the implementation of new loyalty capabilities and member benefits.
• Monitor program performance through customer and financial analytics, identifying opportunities for optimization and growth.
• Support the development and launch of new loyalty partnerships that enhance member value and drive incremental revenue.
• Manage relationships with external vendors, consultants, and loyalty partners.
• Prepare business cases, performance updates, and executive-level presentations.
• Ensure operational excellence by identifying process improvements and helping resolve customer and system issues impacting the loyalty experience.
• Stay informed on industry trends and competitive loyalty programs, bringing forward recommendations that strengthen Allegiant’s competitive position.
• Foster strong cross-functional relationships and serve as a subject matter expert on loyalty across the organization.
• Other duties as assigned.