Origin is seeking a Demand Generation Lead to build and execute programs that turn awareness into qualified pipeline and sustainable growth. This is a hands-on, strategic individual contributor role for someone who can both do the work and determine what excellence looks like.
You’ll own demand generation across paid search, LinkedIn, Reddit, and emerging channels, developing campaign strategy, launching and optimizing programs, analyzing performance, and identifying new opportunities to reach and engage our ideal customers.
AI is central to how this role operates. You’ll use AI to improve campaign execution, automate repetitive work, and build systems that make demand generation more efficient and scalable, freeing the team to focus on strategy and growth.
You’ll also explore opportunities across media, podcasts, content, and partnerships, bringing a strong understanding of our ideal customers and the cybersecurity market to create relevant, differentiated, and measurable campaigns.
This role offers meaningful ownership from day one. You’ll work autonomously within a team, bring a clear point of view, and help shape the demand generation function as Origin grows.