Advertising Specialist [ Google Ads, Performance Max (PMax) ]
LocationSingapore Office, Singapore
Work modeon-site
Typefull-time
SenioritySenior
Experience5+ yrs
DepartmentSales & Marketing
Company size1,001–5,000 people
PostedSep 11, 2026 · 1mo ago
Verified live5h ago
At a glanceSummarised by Seekless from the posting.
Must have9
Bachelor's degree or higher, preferably in Marketing, Advertising, Statistics, or a related discipline
Minimum 5 years of hands-on experience in advertising operations
Heavy specialized focus on Google ecosystem advertising (Search, Performance Max, and YouTube)
Deep hands-on mastery of Google Ads
Strong data analysis skills with advanced familiarity with Excel/Google Sheets
Experience with attribution tracking and analytics tools to evaluate multi-channel performance
Strong strategic thinking and results-oriented mindset
Ability to manage multiple complex campaigns and projects in a fast-paced environment
Excellent communication and collaboration skills
Nice to have5
Experience in 3C, e-commerce, internet products, or cross-border advertising is a strong advantage
Familiarity with TikTok Ads
Familiarity with Ocean Engine
Minor/supporting working knowledge of Meta Ads
Experience in team leadership or agency management is an advantage
Skills
Google Ads
Excel
Google Sheets
TikTok Ads
Ocean Engine
Meta Ads
Benefits
Medical benefits
About the company
Reolink, a leader in intelligent visual technology for homes and businesses, was founded in 2009 by a group of engineers with a strong commitment to and passion for smarter security solutions.
Our products are now trusted by millions of users across more than 110 countries and regions worldwide. Building on this trust, we continue expanding our presence and bringing our innovations to more markets around the globe. Reolink remains committed to delivering advanced, reliable, and user‑centric solutions that empower people to protect what matters most.
About the role
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Performance Marketing Specialist (Google & Video Focus)
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5 Work Days Per Week
Benefits
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Office Near Tai Seng MRT, Singapore
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Medical Benefits Provided
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Entitled to Yearly Bonus & Performance Bonus
Requirements
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Education: Bachelor’s degree or higher, preferably in Marketing, Advertising, Statistics, or a related discipline.
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Experience: Minimum 5 years of hands‑on experience in advertising operations, with a heavy, specialized focus on Google ecosystem advertising (Search, Performance Max, and YouTube). Experience in 3C, e‑commerce, internet products, or cross‑border advertising is a strong advantage.
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Platform Proficiency:
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Core Expertise: Deep, hands-on mastery of Google Ads—specifically advanced Search campaign architectures, Performance Max (PMax) asset group optimization, and YouTube video ad funnels.
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Secondary Platforms: Familiarity with TikTok Ads, Ocean Engine, and a minor/supporting working knowledge of Meta Ads.
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Analytical Skills: Strong data analysis skills with advanced familiarity with Excel/Google Sheets, attribution tracking, and analytics tools to evaluate multi-channel performance.
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Mindset & Execution: Strong strategic thinking and results‑oriented mindset, with the ability to manage multiple complex campaigns and projects in a fast‑paced environment.
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Collaboration: Excellent communication and collaboration skills. Experience in team leadership or agency management is an advantage.
Key Responsibilities
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Strategic Budget Management: Develop and execute annual advertising strategies with a heavy emphasis on Google search and video channels, manage monthly advertising budgets, and ensure strict ROI and performance targets are consistently achieved.
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Google Ecosystem Mastery (Primary Focus): Oversee day‑to‑day operations with a core concentration on Google Ads, driving advanced optimization for Search campaigns, scaling Performance Max (PMax) strategies, and managing high-impact YouTube advertising campaigns (covering setup, audience targeting, asset optimization, and A/B testing).
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Multi-Platform Operations (Minor Focus): Maintain foundational oversight of secondary and emerging platforms (including TikTok Ads, Ocean Engine, and light maintenance on Meta Ads) as secondary traffic sources.
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Data-Driven Analysis & Reporting: Conduct in‑depth analysis of campaign performance and key funnel metrics across Google properties; prepare regular performance reports and recommend optimization initiatives to reduce CPA and improve conversion rates.
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Creative & Landing Page Collaboration: Collaborate closely with creative, content, and product teams to guide video ad concepts for YouTube, asset groups for PMax, and support landing page optimization for maximum campaign effectiveness.
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Market Trends & Adaptation: Stay informed of industry trends, Google algorithm/policy updates, and competitor activities; proactively adjust strategies and explore new Google advertising features and formats.