Planogram & Directive Formatting: Assist in compiling, formatting, and organizing in-store quarterly visual merchandising guidelines, quarterly flagship guidelines, and new store opening guidelines, including new graphics/ transparency / video asset orders for new doors.
Creative Design & Layouts: Specializing in scaling global luxury assets down to fit diverse, localized US marketing strategies and retailer requirements, concept and design 3D in-store displays, holiday animations, and graphic layouts.
Cross Functional Collaboration: Collaborate closely with Brand Marketing, Trade Marketing and Creative Ops managers to ensure visual designs answer localized campaign briefs, launch timelines and retailer requirements. Close collaboration with Field Teams to ensure excellence in in-store merchandising and VM maintenance / replacements.
Design Turn Overs (DTOs) Packaging: Author and package detailed DTO specifications including complex dimensions, localized die-lines, and detailed material callouts for manufacturing handoff.
End-to-End Project Admin : Manage the full operational lifecycle of your assigned projects including sharing project progression with key stake holders for approval, maintaining strict timelines, tracking individual project budgets, and managing vendor development / production to deliver designs within project allocations.
VM Maintenance: ordering & stock tracking; ordering replacements/missing elements, coordinating with the field teams + trade marketing on replacements, PO and estimate tracking.
Vendor Coordination & Local Installs: Directly coordinate with print, production and installation vendors, request vendor fabrication quotes, manage print proofs, review prototypes, and supervise local visual installation ensuring luxury-grade execution. Own professional photography shoot end-to-end process of key projects used to showcase brand executions for global review.
Meeting & Administrative Support: Support the VM team on Store Prep (IMM), Reporting & photo Documentation of NY metro stores 2 x monthly.