As a Senior Manager, Conversion Rate Optimization, you lead the strategy, team, and operating model responsible for increasing the effectiveness of HCP’s digital traffic-to-lead journey. You translate Growth Marketing priorities, customer behavior, acquisition economics, and website performance into a cohesive conversion strategy that improves both lead volume and lead quality across channels, audiences, and service verticals. You own an extensive experimentation portfolio, guide annual planning and prioritization, and establish the systems, standards, and capabilities that allow conversion optimization to scale.
You lead and develop a team while operating as a senior cross-functional partner to Performance Marketing, Brand, Content, Product Marketing, Design, Analytics, Product, Engineering, and Marketing Operations. You influence how the organization approaches landing pages, experimentation, personalization, measurement, and digital customer journeys, balancing near-term performance opportunities with longer-term improvements to infrastructure and experience. You use data and customer insight to challenge assumptions, establish clear investment priorities, and ensure experimentation produces durable knowledge that informs broader growth strategy. You create the conditions for teams to test intelligently, learn quickly, and translate successful findings into sustained business impact.
Our team is passionate, empathetic, hard working, and above all else focused on improving the lives of our service professionals (our Pros). Our success is their success.