● Own the complete lead generation & management process from lead capture to follow-up and tracking them through the entire sales cycle
● Coordinate with the prospects and the frontend team to set up business meetings/calls. Further, briefing the frontend team about the prospect after conducting secondary research and collating relevant information.
● Engage in dialogue to understand client requirements and expectations
● Work collaboratively with Sales Team and obtain feedback on the quality of MQLs generated from marketing campaigns
● Track full-funnel lead metrics and provide recommendations: program and campaign investments based on conversion rates
● Measure, analyze, and report campaign performance and deliver weekly campaign performance briefs to leadership
● Drive data capture and management. Provide regular database health checks, cleansing, and augmentation
● Partner closely with product marketing and campaign management teams to ensure proper messaging, timing and execution of one-off and ongoing campaigns across email and web personalization
● Use the latest in account-based marketing technology to run multi-channel campaigns targeting Innovaccer’s largest customers
● Knowledge of Sales funnel and pipeline structure
● Should be comfortable working in the US shift timings of 5:30 PM to 2 AM.