SFMC Platform Implementation Lead
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LocationDGS India - Bengaluru - Manyata N1 Block; Chennai; Pune; New delhi
Typefull-time
SenioritySenior
Experience6+ yrs
Company size10,000+ people
PostedOct 14, 2026 · 3w ago
Verified live1d ago
At a glanceSummarised by Seekless from the posting.
Strong hands-on experience with Marketing Cloud
Knowledge of MC Connect (to CRM, DC, MCI, etc)
Configure custom build advanced MC web forms (including utm settings, dynamic content, CRM lookup, CRM updates, etc)
Advanced knowledge of AMPscript
Understanding of and ability to write SSJS, JavaScript
Practical knowledge of HTML, CSS, JavaScript
Build & configure automations for data processing and data import, including data lookup and updates to CRM
Build & configure customer Journeys
Manage requests for complex journey optimizations
Build and test advanced features included in customer journeys, web forms, data integrations
Code review and testing (both SIT and UAT)
Engage with client to derive requirements and consult client on best practices
Inspire and train client on the digital transformation and capabilities of the Salesforce CRM/Marketing Cloud/Data Cloud eco-system
Cooperate with client marketing managers on daily basis to support adoption
Provides constant consultations and trainings for campaign managers
Overview of CRM data and understanding of Salesforce CRM platform in general to guide client
Understanding of Lead Management, Consent Management and Customer 360-view incl. data points for personalization (segmentation, grading, classification, profiling etc.)
Segment creation in Data Cloud
Works under guidance of Campaign Platform Architect to install and configure Marketing Automation Platform
Reviews SQL/SAS code to understand requirements and develop marketing campaigns in SQL or marketing tools
Interfaces directly with internal teams to address and manage client requests
Responds to internal requests for support assistance on deployed campaign platforms within our production organisation
Understands, customises and optimises the entire campaign management process to include new campaign requirements, development test, production execution and quality control
Completes campaign activities individually during initial stage of development prior to the full deployment of the solution to production
SFMC expertise more than 5 years of experience in leading SFMC implementations
Understanding of how SFMC integrates with other platforms e.g., SFDC, Salesforce CRM, CRM, others
Expertise and Experience in SQL (Oracle / SQL Server / PostgreSQL)
API Integrations – SOAP, REST
Strong Communication Skills
Problem Solving and Result Orientation
Excellent in Ampscript HTML, CSS
Bachelor's degree or higher in Engineering
Salesforce Marketing Cloud Certifications
Experience on other SF platform like SFDC, SF Personalization, architecting, design is preferred
Presales, RFPs, Experience in solutioning and winning deals on SFMC or similar platforms
Programming experience (Javascript / Java / VB / C# / PHP)
Multi Solution Architect (Nice to Have)
Skills
Marketing Cloud
MC Connect
AMPscript
SSJS
JavaScript
HTML
CSS
SQL
Oracle
SQL Server
PostgreSQL
SOAP
REST
SFMC
SFDC
Salesforce CRM
Data Cloud
CRM
Job Description:
Job Description
Details
Project Details
Comments
Business Title
Technical Architect
Years of Experience
6+ Years
Job Description
Requirements
• Strong hands-on experience with Marketing Cloud.
• Knowledge of MC Connect (to CRM, DC, MCI, etc)
• Configure custom build advanced MC web forms (including utm settings, dynamic content, CRM lookup, CRM updates, etc)
• Advanced knowledge of AMPscript
• Understanding of and ability to write SSJS, JavaScript
• Practical knowledge of HTML, CSS, JavaScript
• Build & configure automations for data processing and data import, including data lookup and updates to CRM
• Build & configure customer Journeys
• Manage requests for complex journey optimizations
• Build and test advanced features included in customer journeys, web forms, data integrations
• Code review and testing (both SIT and UAT)
Soft Skills
• Engage with client to derive requirements and consult client on best practices
• Inspire and train client on the digital transformation and capabilities of the Salesforce CRM/Marketing Cloud/Data Cloud eco-system.
• Cooperate with client marketing managers on daily bases to support adoption
• Provides constant consultations and trainings for campaign managers.
Cross platform skills
• Overview of CRM data and understanding of Salesforce CRM platform in general to guide client
• Understanding of Lead Management, Consent Management and Customer 360-view incl. data points for personalization (segmentation, grading, classification, profiling etc.).
• Segment creation in Data Cloud
• Works under guidance of Campaign Platform Architect to install and configure Marketing Automation Platfor
• Reviews SQL/SAS code to understand requirements and develop marketing campaigns in SQL or marketing tools
• Interfaces directly with internal teams to address and manage client requests
• Responds to internal requests for support assistance on deployed campaign platforms within our production organisation
• Understands, customises and optimises the entire campaign management process to include new campaign requirements, development test, production execution and quality control
• Completes campaign activities individually during initial stage of development prior to the full deployment of the solution to production
Must have skills
1.
SFMC expertise: more than 5 years of experience in leading SFMC implementations.
2.
Understanding of how SFMC integrates with other platforms e.g., SFDC, Salesforce CRM, CRM, others.
3.
Expertise and Experience in SQL (Oracle / SQL Server / PostgreSQL)
4.
API Integrations – SOAP, REST
5.
Strong Communication Skills
6.
Problem Solving and Result Orientation
7.
Excellent in Ampscript HTML, CSS
Good to have skills
1.
Experience on other SF platform like SFDC, SF Personalization, architecting, design is preferred
2.
Presales, RFPs, Experience in solutioning and winning deals on SFMC or similar platforms
3.
Programming experience (Javascript / Java / VB / C# / PHP)
Education Qulification
1.
Bachelor’s degree or higher in Engineering
Certification If Any
1.
Salesforce Marketing Cloud Certifications
2.
Multi Solution Architect (Nice to Have)
Shift timing
Work in client specific time zones IST/GMT/EST / ANZ Time zone
Location:
DGS India - Bengaluru - Manyata N1 Block
Brand:
Merkle
Time Type:
Full time
Contract Type:
Permanent