To be a full-fledged “brand” manager of the designated brands and be responsible for strong P&L management skill and budgets.
Responsibilities
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Manage the marketing division and ensure that Marketing Executives & Trainers are effectively trained in order to maximize their marketing skills and know-how (after 6 mths or earlier).
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Provide leadership direction to the team and strengthen brands market presence (after 6 months or earlier).
SPECIFIC ACCOUNTABILITIES:
NUMERICAL OBJECTIVE:
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Achievement and accountability for individual brand targets – up to profit contribution level for each brand.
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Tracking of sales on monthly basis by brand. Key reports include retail & wholesale sales analysis by brand, by channel and contribution (%) by sku.
Manage the brand marketing budget, ensuring efficient allocation of resources.
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Monitor expenses and ensure all activities are cost-effective and within budget.
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Track and analyze the performance of marketing campaigns and initiatives.
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Use key performance indicators (KPIs) to measure brand health and campaign effectiveness, adjusting strategies as needed.
MARKETING:
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Develop brand specific marketing calendar.
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Conceptualize, plan and ensure timely implementation of launches, promotions and brand specific animations, consumer events.
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Develop and provide marketing collaterals (i.e. POS displays etc).
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Devise customer recruitment plans for each brand – eg. Workshops, promotional activities, etc.
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Devise customer retention programs and CRM brand-specific activities to drive brand sales.
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Accountability and tracking for the brands’ Advertising & Promotional Expenditure.
INVENTORY:
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Accountability for individual brands’ inventory levels in order to maintain healthy inventory turnover ratio on each brand.
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Stock forecasting on new and existing products (including GWPs) of brand responsible.
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Working with internal forecasting teams to develop rolling forecast in order to manage overall inventory levels.
DISTRIBUTION:
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Work with sales team to provide support to garner entry into alternative distribution channels.
DIVISION MANAGEMENT:
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Provide leadership, guidance and direction for team members towards building and strengthening internal department structure.
OTHERS:
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Able to react to change productively and handle other essential tasks as assigned.
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To have a strong and good working relationship with the principals.
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To have a strong and good working relationship local internal team and regional team.
Requirements
Requirements
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Marketing or Sales experience in beauty industry will be an added advantage
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Strong presentation and communication skills
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Marketing type, initiative, dynamic, highly committed and result-oriented.
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Experience in marketing budget planning and P&L analytical
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Pleasant and Mature personality, well organized and hard working style.
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Good at problem solving, quick to respond and able to work outside when needs.
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Excellent, proven interpersonal, verbal and written communications skills.
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Excellent computer literacy in MS-Office (Word, Excel, Power Point).
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Fluent in both English and Thai.
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Bachelor’s degree or higher in Marketing, or related field
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Marketing principle
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Brand Management
Benefits
Benefits
AL , PH , Provident Fund, Group Insurance ,and Dental claims