PE
PepsiCoConsumer Insights Assoc Analyst – FH Analyst
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Before you apply
LocationHyderabad HUB-IND, India
Work modeon-site
Typefull-time
SeniorityMid
Experience5–6 yrs
DepartmentInsights
Company size10,000+ people
First seenNov 3, 2026 · 4d ago
Verified live1h ago
At a glanceSummarised by Seekless from the posting.
5-6 years of experience at a F&B company, making an impact in a market research/insights/analytics, marketing, competitive intelligence, or other similar function
Junior/mid-level Insight or Analytics professional with experience in a leading consumer goods company
Masters/Graduate in Economics, Mathematics, Marketing or Management
Fluent spoken and written English
Proven analytics, shopper research experience, consumer insights experience in combination with strong analytical skills
High degree of familiarity with CPG and Food & Beverage industry data sources, including Nielsen/ GlobalData, Kantar, etc.
Track record of identifying and championing new processes for improving fact-based decision making
Can synthesize multiple, disparate data sources into compelling growth strategies, formulates a strong POV, articulate future scenarios, exceptional story-teller
Deep understanding of CPG industry business performance outputs and causal measures, their relationships, and how to bring business performance insights to life visually
Proficient with PowerPoint and Excel; including ability to write complex formulas
Organizational savvy - influence and work through others, navigate organization, ensure stakeholders informed
Global savvy to work across cultures and time zones
Highly analytical, motivated, decisive with excellent project management skills
Proven experience of planning and conducting research projects achieving goals and objectives
Demonstrated ability to manage projects and overcome challenges
Ability to influence local insights partners in their ways of working
Self-starter strategic thinker: capable of taking broad questions and open briefs and turning them into a roadmap, outputs and business impact
Ability to run consumer research analyses alone by leveraging various available data sources
Ability to learn quickly new tools and start working in different ways enabled by these tools (leverage self-serve platforms)
Operational experience from business servicing sector and/or consulting experience
Managerial experience
Experience in Qualitative Consumer Research is preferred
Within CPG, knowledge of Beverage Categories is preferred
Skills
Zappi
ADA
Nielsen
GlobalData
Kantar
PowerPoint
Excel
Overview
About the company
PepsiCo Global Insights created a worldwide ecosystem of shared insight, analytics, and foresight expertise led by distributed global leadership team & principles.
As Functional Hydration team takes care of both BI as well as CI and that too across 4 categories namely Sports Drink, Protein Shakes, Enhanced Water and Beverage Enhancers, this role is very critical.
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This resource will be responsible for execution of different type of projects including Zappi/ADA creative testing research projects, Better Brand Equity Deliverables and other ongoing ad hoc studies
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This resource will also be utilized for Ada- Innovation projects undertaken by the team
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Additionally, the resource will be expected to contribute substantially to Qualitative projects undertaken by the FH team
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The resource is also expected to deliver the Consumption Tracker slides for FH portfolio
This role will be based in Hyderabad and the candidate is expected to have extensive previous experience in quantitative consumer research project management. Additionally, Qualitative Consumer Research is preferred.
Responsibilities
Functional Responsibilities:
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Execute against team charter (SLA) for Reporting & Analytics for PBNA
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Be an indispensable Consumer Insights business partner to the Gatorade Business Unit in terms of knowledge of categories and brands supported (knowing the business cold), understand the key US consumer trends, master fundamentals of Ad testing, Concept testing, Pack testing and Brand Health
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Prior experience of working on Brand Health tracks and Creative & Innovation testing
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Creating holistic brand performance view by Analyzing work from Consumer Insights.
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Work on Adhoc as well as Recurring projects for Consumer Insights (CI)
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Drive Insights for Gatorade Functional Hydration Categories
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Execute market, category and brand level reporting for Customer KPI performance (Utilizing dashboards, templated decks and reporting tools)
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Deliver high quality, error free deliverables
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Explain business performance, drivers, and optimization opportunities
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Provide responses to ad-hoc follow-ups when double-click (additional questions) required with tables/charts/stories using relevant data
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Experience in Qualitative Research is preferred
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Within CPG, knowledge of Beverage Categories is preferred
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Support Reporting Lead/Sr.Managers/Managers delivering against information needs articulated by Business Partners; addressing business questions and process requirements
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Deliver against needs of stakeholders, requestors and end service users.
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Brainstorm around the whitespaces available within business and build a roadmap to unlock these areas for business to grow.
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Brainstorm on how to automate recurring work for the BU
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Incorporate and consistently maintain ongoing automated tasks with high quality
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Support processes for output adherence and delivery to agreed scope – in line with the agreed timelines, aligned templates and content management
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Responsible for managing multiple priorities; being able to manage deadlines and deliverables
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Monitor and act upon regular feedback inputs from end-users and Business Partners for deliverables
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Flag any business risks related to delivering the operational output (facilities, IT resources, recruitment efforts)
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SSC strategy delivery
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Support simplification, standardization and digitalization efforts (in cooperation with global and sector stakeholders)
Qualifications
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5-6 years of experience at a F&B company, making an impact in a market research/insights/analytics, marketing, competitive intelligence, or other similar function with demonstrated ability to execute projects in a complex environment with multiple constituencies.
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A junior/mid-level Insight or Analytics professional with experience in a leading consumer goods company.
•
Education: Masters/Graduate in Economics, Mathematics, Marketing or Management
•
Language: Fluent spoken and written English
•
Proven analytics, shopper research experience, consumer insights experience in combination with strong analytical skills
•
High degree of familiarity with CPG and Food & Beverage industry data sources, including Nielsen/ GlobalData, Kantar, etc.
•
Has a track record of identifying and championing new processes for improving fact-based decision making
•
Can synthesize multiple, disparate data sources into compelling growth strategies. Formulates a strong POV and can articulate future scenarios and is an exceptional story-teller.
•
Deep understanding of CPG industry business performance outputs and causal measures, their relationships, and how to bring business performance insights to life visually
•
Proficient with PowerPoint and Excel; including ability to write complex formulas
•
Operational experience from business servicing sector and/or consulting experience would be a plus
•
Organizational Savvy
•
Able to influence and work through others to effectively navigate organization while ensuring that necessary stakeholders are informed and educated
•
Global savvy to work across cultures and time zones
•
Project Management
•
Highly analytical, motivated, decisive with excellent project management skills.
•
Proven experience of planning and conducting research projects achieving goals and objectives
•
Execution
•
Demonstrated ability to manage projects and overcome challenges
•
Ability to influence local insights partners in their ways of working
•
Self-starter strategic thinker: capable of taking broad questions and open briefs and turning them into a roadmap, outputs and business impact.
•
Ability to run consumer research analyses alone by leveraging various available data sources
•
Ability to learn quickly new tools and start working in different ways enabled by these tools (leverage the self-serve platforms)
•
Managerial Experience: Not needed but a plus