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AppsFlyer

Brand & Communications Manager - GCR

LocationBeijing
Work modeon-site
Typefull-time
DepartmentMarketing
Company size1,001–5,000 people
First seen3mo ago
Last seen1d ago
Brand & Communications Manager - GCR
Beijing, China
Are you a creative and driven public relations and digital communications marketer with a knack for landing major media hits and managing strategic communications and PR programs? Do you think BIG and are you passionate about mobile and marketing technology, with a desire to boost brand awareness, amplify the voice and enhance the position of a leading company that’s transforming an industry?
We’re looking for a Brand & Communications manager with B2B experience – preferably in the mobile or tech field – to help drive traditional/ digital communications across a diverse range of verticals and markets throughout GCR. The ideal candidate has a hunger for creating compelling stories and ideas that garner attention from key industry and mainstream media, online communities, influencers, analysts and additional stakeholders. He or she thrives in a dynamic environment, is creative, data-driven, and an independent self-starter – while knowing how to lead a team and agencies to orchestrate initiatives between regional and global marketing teams and their goals. This role will report directly to Sr. Director of Marketing, GCR.
Responsibilities
What you’ll do:
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Develop and implement fully integrated branding/communications plans in numerous markets across GCR – from strategy to tactics to execution
•
Identify, leverage and prioritize opportunities to provide value that garners exposure in business, technology, marketing, advertising and mobile industries – and beyond
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Articulate and scale AppsFlyer’s thought leadership, defining topics for engagement through bylines, speaking opportunities, rapid-response, media interviews, announcements, events, awards, white papers, digital interactions, co-marketing initiatives and more
•
Play a central role in the company’s content creation using data; this includes China-specific blog posts, presentations, guides, data studies, white papers, videos, infographics, webinars, and press bylines. This also includes developing outlines, briefs, and ideas into effective, well-researched content pieces that make an impact
•
Manage agencies and POCs throughout GCR, ensuring positioning and messages are conveyed effectively and consistently across various markets and channels, while constantly measuring results and optimizing for success
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Cultivate relationships with partners, customers and 3rd parties in order to leverage joint PR/marketing efforts and grow the AppsFlyer community base
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Partner across the organization to employ communication strategies that align with key regional and global objectives (product launches, educational content & research reports on industry topics, conveying customer success stories, etc.) and strengthen the company’s overall narrative while maximizing impact on the AppsFlyer brand and business
Requirements
What you have:
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5+ years experience creating and executing integrated PR / communications strategy & plans across regional markets for a high-tech or international company
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Excellent communication skill with growth mindset, good at managing stakeholders from different aspects and multitasking in a high-pace environment
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Track record of prominent press placements, existing relationships with top technology, business and industry trade reporters, savvy at both media and influencer relations (traditional, social, digital)
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Exceptional skills in writing, editing,with an ability to simplify complex data into actionable insights; as well as exceptional analytical and critical thinking skills
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Strong story development skills, with an eye for detail and ability to drive stories with compelling visuals and messaging, providing spokesperson support
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Knowledge and interest in the worlds of tech, mobile, and digital marketing; Understanding of market trends and how to turn data into compelling stories, messages and campaigns
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Expertise managing agencies and coordinating with internal and external stakeholders to drive terrific results, ensuring messages are conveyed effectively and consistently across channels
•
Native Chinese speaker and advanced proficiency in written and spoken English
Nice to have
Bonus points:
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Global 4A PR agency experience
•
Degree in Communications, Journalism, Public Relations or a related field
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