• Translate Protege’s Product efforts across verticals into clear public-facing positioning, content, and collateral.
• Turn complex real-world data issues and our DataLab’s technical research into buyer language that explains why messy data becomes usable, discoverable, and high-quality through Protege, and how our focus differs from other data approaches.
• Own end-to-end launch campaigns for new Product, DataLab, and Commercial releases from initial strategy through external execution, with the right narrative, proof points, and field-ready materials.
• Write compelling technical thought leadership content to advance the real-world data narrative for AI development.
• Build product marketing strategy to match our vision as the real-world data platform for AI builders for all stages of the AI model development lifecycle.
• Build the core go-to-market assets that help the commercial team sell with confidence, including decks, webinars, videos, social media content, one-pagers, case studies, talk tracks, landing pages, and launch materials.
• Partner closely with our Head of Community to create assets that anchor and drive community engagement and events.
• Partner closely with Product, DataLab, vertical GMs, and Sales to make sure our market story matches what we deliver to model builders.
• 30 days: Learn Protege’s business model, language, and products. Identify key opportunity gaps.
• Build technical fluency in Protege’s products, commercial solutions, and DataLab research - and how that all fits together into a singular vision.
• Determine gaps in our product narrative and how we can fill them with our messaging, content, and collateral.
• 60 days: Own highest priority product/content workstreams.
• Own multiple end-to-end strategic initiatives, such as a new vertical or product launch, and technical research releases.
• 90 days: Take over all product/content workstreams, form product marketing strategy, & orient all initiatives towards broader company strategy.
• Own all end-to-end strategic initiatives involving product and content releases.
• Create the product marketing vision that completes the loop between Product, Commercial, DataLab, and Delivery while promoting our differentiation in the market.
• Begin to own company-wide positioning and narrative building via thought leadership, owned content, and other channels.