Marketing and Events Coordinator - Limestone Park I&II (Student Living)
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LocationLimestone Park I & II, Lexington, KY
Work modeon-site
Typefull-time
SeniorityEntry
Experience2+ yrs
Company size10,000+ people
PostedOct 26, 2026 · 1w ago
Verified live2d ago
At a glanceSummarised by Seekless from the posting.
Bachelor's degree in Marketing, PR, Graphic Design or a related field, or at least 2+ years of relevant experience in the field of marketing or event management
High degree of proficiency including but not limited to Adobe Creative Cloud Suite (Photoshop, Illustrator, and InDesign), Canva or other graphic design tools, Microsoft Office Suite, social media, content marketing, email marketing, and advertising platforms, analytics and tracking tools, customer relationship management (CRM) systems
Knowledge of event planning principles and best practices to coordinate logistics, manage budgets, and to ensure successful event execution
Perform all marketing and promotional activities to achieve community's revenue and occupancy goals
Greet prospective residents and conduct community and residence hall tours
Keep abreast of current market and competitor conditions that may impact community's occupancy results
Develop and implement short- and long-term marketing plans and goals to sustain occupancy
Follow community's established policies related to concessions, specials, and other programs
Design and execute marketing initiatives to create and drive traffic to community, including resident referral and employer outreach programs, using internet marketing tools
Use on-site property management software (OneSite, Yardi, College House, Entrata, etc.) to track unit availability, record traffic and leasing activities, manage resident prospect data
Ensure community and model units meet partner and company's standards for show quality
Inspect units prior to Move Ins to ensure units are move-in ready condition
Respond to resident, parent, client, and owner concerns and questions in a quick and professional manner
Complete various accounting, financial, administrative, and other reports
Practice proper safety techniques and report safety issues
Identify areas for improvement and offers suggestions to improve efficiency and productivity
Ascend and descend multiple flights of stairs, especially in cases of emergencies
Occasional longer than standard work hours due to high demand for events on certain days, holidays, and weekends
Greystar will consider for employment qualified applicants with arrest and conviction records
Greystar is an equal opportunity employer and does not discriminate in employment
Skills
Adobe Creative Cloud Suite
Photoshop
Illustrator
InDesign
Canva
Microsoft Office Suite
social media platforms
content marketing tools
email marketing platforms
advertising platforms
analytics tools
tracking tools
CRM systems
OneSite
Yardi
College House
Entrata
Benefits
Health insurance
Dental insurance
Vision insurance
Disability insurance
Life insurance
Paid time off
Vacation
Personal days
Sick days
Paid holidays
Birthday off
Housing discount
Paid sabbatical
401(k)
Paid parental leave
Fertility benefit
Employee assistance program
Critical illness insurance
Accident insurance
Hospital indemnity
Pet insurance
Legal plans
Charitable giving program
ABOUT GREYSTAR
Greystar is a leading, fully integrated global real estate platform offering expertise in property management, investment management, development, and construction services in institutional-quality rental housing. Headquartered in Charleston, South Carolina, Greystar manages and operates over $350 billion of real estate in more than 260 markets globally with offices throughout North America, Europe, South America, and the Asia-Pacific region. Greystar is the largest operator of apartments in the United States, managing over one million units/beds globally. Across its platforms, Greystar has nearly $79 billion of assets under management, including over $34 billion of development assets and over $36.5 billion of regulatory assets under management. Greystar was founded by Bob Faith in 1993 to become a provider of world-class service in the rental residential real estate business. To learn more, visit www.greystar.com.
JOB DESCRIPTION SUMMARY
A Marketing & Events Coordinator oversees the end-to-end process of marketing events, from initial concept to post-event analysis. Their responsibilities include developing detailed project plans, selecting and managing vendors, creating event agendas, inviting and scheduling speakers, and promoting events through various channels to maximize attendance. This position is responsible for coordinating the community’s marketing and renewal strategies to achieve occupancy, revenue, and resident retention goals. This role will perform all activities related to marketing to new students, providing resident satisfaction throughout the housing cycle, and encouraging residents to renew
JOB DESCRIPTION
Essential Responsibilities:
• Perform all marketing and promotional activities to achieve community’s revenue and occupancy goals.
• Greet prospective residents and conduct community and residence hall tours.
• Keep abreast of current market and competitor conditions that may impact community’s occupancy results.
• Develop and implement short- and long-term marketing plans and goals to sustain occupancy.
• Follow community’s established polices related to concessions, specials, and other programs to boost and sustain optimal occupancy.
• Design and execute marketing initiatives to create and drive traffic to community, including resident referral and employer outreach programs, using internet marketing tools, and following other competitor’s marketing plans, social media posts, etc.
• Use on-site property management software (OneSite, Yardi, College House, Entrata, etc.) to track unit availability, record traffic and leasing activities, manage resident prospect data, and capture critical demographic and other information about current and future residents.
• Ensure community and model units meet partner and company’s standards for show quality.
• Inspect units prior to Move Ins to ensure units are move-in ready condition and relay any outstanding items to be addressed to the operations team.
• Respond to resident, parent, client, and owner concerns and questions in a quick and professional manner while taking prompt action to solve concerns and/or refer to the appropriate party.
• Complete various accounting, financial, administrative, and other reports.
• Ascend and descend multiple flights of stairs, especially in cases of emergencies.
• Occasional longer than standard work hours due to high demand for events on certain days, holidays, and weekends to address urgent needs.
• Perform other duties as assigned or as necessary.
Organizational Responsibilities:
• Follow established policies and procedures by monitoring and ensuring compliance with regulatory requirements, organizational standards, and operational processes related to area(s) of responsibility and reporting violations or infractions to appropriate individual(s).
• Practice proper safety techniques in accordance with Company, property, and departmental policies, procedures, and standards by immediately reporting any mechanical or electrical equipment malfunctions, employee/visitor/resident injuries or accidents, or other safety issues to appropriate individual(s).
• Identify areas for improvement and offers suggestions to improve efficiency and productivity.
• Keep abreast of current changes in marketing and event management, processes, and standards within the industry and area(s) of responsibility by attending internal and external training classes, researching,
subscribing to professional publications, or utilizing other appropriate method(s) to obtain business and professional information, and applies knowledge and practices to area(s) of responsibility.
Requirements
Knowledge, Skills, Abilities:
• High degree of proficiency including but not limited to Adobe Creative Cloud Suite (Photoshop, Illustrator, and InDesign), Canva or other graphic design tools, Microsoft Office Suite, social media, content marketing, email marketing, and advertising platforms, analytics and tracking tools, customer relationship management (CRM) systems.
• Knowledge of event planning principles and best practices to coordinate logistics, manage budgets, and to ensure successful even execution.
• Bachelor’s Degree in Marketing, PR, Graphic Design or a related field, or at least 2+ years of relevant experience in the field of marketing or event management is a significant requirement.
Additional Compensation:
Many factors go into determining employee pay within the posted range including business requirements, prior experience, current skills and geographical location.
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Corporate Positions: In addition to the base salary, this role may be eligible to participate in a quarterly or annual bonus program based on individual and company performance.
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Onsite Property Positions: In addition to the base salary, this role may be eligible to participate in weekly, monthly, and/or quarterly bonus programs.
Robust Benefits Offered*:
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Competitive Medical, Dental, Vision, and Disability & Life insurance benefits. Low (free basic) employee Medical costs for employee-only coverage.
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Generous Paid Time off. All new hires start with 15 days of vacation, 4 personal days, 10 sick days, and 11 paid holidays. Plus your birthday off after 1 year of service! Additional vacation accrued with tenure.
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For onsite team members, onsite housing discount at Greystar-managed communities are available subject to discount and unit availability.
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6-Week Paid Sabbatical after 10 years of service (and every 5 years thereafter).
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401(k) with Company Match up to 6% of pay after 6 months of service.
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Paid Parental Leave and lifetime Fertility Benefit reimbursement up to $10,000 (includes adoption or surrogacy).
•
Employee Assistance Program.
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Critical Illness, Accident, Hospital Indemnity, Pet Insurance and Legal Plans.
•
Charitable giving program and benefits.
*Benefits offered for full-time employees. For Union and Prevailing Wage roles, compensation and benefits may vary from the listed information above due to Collective Bargaining Agreements and/or local governing authority.
Legal
Greystar will consider for employment qualified applicants with arrest and conviction records.
Greystar is an equal opportunity employer and does not discriminate in employment on the basis of race, color, religion, sex (including pregnancy, sexual orientation, and gender identity), national origin, age, disability, genetic information, military or veteran status, or any other characteristic protected by applicable law.
Important Notice: Greystar will never request your banking details or other sensitive personal information during the interview process. Greystar does not conduct any interviews via text or messaging, and all communication will come from official Greystar email addresses (@greystar.com). If you receive suspicious requests, please report them immediately to [email protected].