Regional Marketing Strategy
Develop and execute Clio’s EMEA marketing strategy, ensuring alignment with company growth objectives, market opportunities, and regional revenue goals.
Team Leadership & Development
Lead and develop a team of regional marketers across demand generation, field marketing, and market-specific initiatives, fostering a culture of accountability, collaboration, and continuous improvement.
Demand Generation & Pipeline Growth
Partner closely with Sales and Demand Generation leadership to create integrated marketing programs that drive pipeline, revenue growth, and customer acquisition across EMEA.
Brand & Market Development
Strengthen Clio’s brand awareness and market leadership position across key EMEA markets through integrated campaigns, events, partnerships, communications, and thought leadership initiatives.
Own regional planning, budgeting, forecasting, performance reporting, and resource allocation to maximize marketing effectiveness and ROI.
Regional Strategy & Planning
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Develop annual and quarterly EMEA marketing plans aligned to company growth targets.
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Define regional priorities, market segmentation strategies, and investment frameworks.
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Identify growth opportunities across existing and emerging markets.
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Build scalable frameworks that can be adapted across multiple countries.
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Lead, coach, and develop a team of marketing professionals across EMEA.
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Provide strategic direction and support career development.
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Foster collaboration across regional and global marketing teams.
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Drive accountability through clear goals, metrics, and performance management.
Demand Generation & Revenue Growth
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Partner with Demand Generation leadership to develop full-funnel marketing programs.
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Drive pipeline generation, opportunity creation, and revenue contribution across EMEA.
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Align marketing investments with regional business priorities.
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Optimize campaign performance through data-driven decision making.
Brand, Communications & Market Expansion
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Partner with Brand, PR, and Communications teams to increase market awareness and share of voice.
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Oversee regional event strategies, sponsorship programs, and community-building initiatives.
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Support market-entry and expansion initiatives across priority geographies.
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Build strategic relationships with key industry partners, associations, and influencers.
Cross-Functional Leadership
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Serve as a strategic marketing partner to EMEA Sales leadership.
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Align closely with Product Marketing on positioning and go-to-market initiatives.
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Collaborate with Customer Success on customer engagement, advocacy, and retention programs.
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Influence senior stakeholders through data, insights, and strategic recommendations.
Budget Ownership & Performance Management
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Own and manage EMEA marketing budgets.
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Evaluate marketing investments across channels, programs, and markets.
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Establish performance measurement frameworks and reporting cadences.
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Continuously optimize resource allocation and program effectiveness.
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Own the EMEA marketing strategy and regional growth plan.
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Lead and develop regional marketing team members.
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Deliver measurable pipeline and revenue contribution across EMEA.
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Manage regional marketing budgets and investment decisions.
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Drive integrated marketing programs across demand generation, field marketing, events, partnerships, and communications.
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Partner with Sales leadership to align marketing and commercial priorities.
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Establish scalable marketing processes and best practices.
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Provide regular business updates and performance reporting to senior leadership.