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Learfield

Director, NIL Revenue & Activation - University of Alabama

LocationTuscaloosa, AL
Work modeon-site
SeniorityDirector
Company size1+ people
First seenOct 8, 2026 · 3d ago
Verified live1d ago
At a glanceSummarised by Seekless from the posting.
Must have6
Experienced leader with a strong background in sports marketing
Experienced leader with a strong background in athlete relations
Experienced leader with a strong background in sponsorship sales
Experienced leader with a strong background in overall revenue generation
Ability to operate autonomously in a fast-paced environment
Balancing day-to-day activation with long-term strategic planning
About the role
The Director, NIL Revenue & Activation will serve as Crimson Tide Sports Marketing strategic lead for all Name, Image, and Likeness (NIL) initiatives. This individual will be responsible for aligning NIL strategy with institutional values and NCAA/conference guidelines, driving revenue through NIL-related opportunities, and ensuring flawless execution of athlete engagements. This role bridges key internal and external relationships, including athletics administration, coaches, compliance, creative services, brand partners, and donors. The Director of NIL Revenue & Activation will also be accountable for managing operations of The Advantage Center, a first-of-a-kind command center to drive NIL activity at Alabama.
Requirements
The ideal candidate will be an experienced leader with a strong background in sports marketing, athlete relations, sponsorship sales, and overall revenue generation. They must be able to operate autonomously in a fast-paced environment, balancing day-to-day activation with long-term strategic planning.
Key Responsibilities:
NIL Strategy & Leadership
•
Drive NIL Dealmaking Revenue strategy, support all NIL sales efforts with the Sports Properties Team, manage and lead dedicated NIL Sports Properties staff (sales and fulfillment)
•
Design and implement a sustainable NIL infrastructure aligned with university values, athletic priorities, and national regulations.
•
Partner with Vice President/General Manager of Crimson Tide Sports Marketing and athletics leadership (e.g., development, MMR, compliance) to optimize NIL strategy and athlete opportunities.
•
Lead evaluations of NIL revenue potential, staffing needs, and organizational processes for continued growth.
•
Provide strategic input on potential revenue-sharing models, athlete incentives, and policies that support a competitive NIL ecosystem.
NIL Operations & Administration
•
Oversee daily NIL operations at the Advantage Center, including budget management, fulfillment, local deal flow, athlete education, and stakeholder coordination.
•
Serve as the primary liaison between student-athletes, brand partners, and the athletics department.
•
Ensure accurate dissemination of deal metrics and uphold internal and external compliance standards.
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