Conduct regular meetings with the Account Team. Maintain close contact with everyone on the team and is aware of all ongoing projects. Provide support, guidance, and resources as necessary
Manage product strategy and ensure tactical implementation relating to product strategy
Provide short- and long-term direction for product strategy
Strong grasp of digital trends in healthcare and ability to interpret reports leveraging brand knowledge for client insight generation
Confer with Account Team for internal issue resolutions related to team dynamics
Mentor, review ongoing performance results, and identify needs or development of team members. Implement coaching or mentoring partnerships as appropriate
Keep SVP/EVPs apprised of key issues regarding account status
Manage the workload of the team members assigned to the brand, ensuring that all tactics contained in the SOW are being executed in a strategic and timely manner
Ensure that account team is trained appropriately with respect to writing contact reports, creative work plans, strategic points of view, agency processes, and brand market knowledge
Maintain a strong market knowledge of existing competition and pipeline products in brand category
Review and approves all materials before client review
Strong grasp of digital trends in healthcare and ability to interpret reports leveraging brand knowledge for client insight generation
Flawless management of account finances, including forecast, income generation, and reporting to Senior Leadership within accounts
Partner and collaborate with Creative Team (in terms of brand strategy) for the development of materials
Analyze business developments within brand/disease category, as well as competitive landscape in order to identify and propose new areas for business growth
Lead development of strategic recommendations to clients and look for opportunities to “upsell” Snow’s programs and services
Flawless management of account finances, including forecast, income generation, and reporting to Senior Leadership
Develop and approve SOWs for clients
Prepare for and attend strategic planning meetings with clients