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Segment Marketing Specialist

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Before you apply
LocationCN, Shanghai
Work modeon-site
SeniorityMid
Experience3–5 yrs
DepartmentMarketing
Company size10,000+ people
PostedNov 3, 2026 · 1d ago
Verified live20h ago
At a glanceSummarised by Seekless from the posting.
Bachelor's degree in marketing, engineering, electrical power, electrical engineering, business, or related field
3-5 years of B2B marketing or related experience
Good analytical skills and ability to understand customer needs
Strong communication and teamwork skills
Comfortable working with data and CRM tools (such as SFDC)
Good English communication skills
Business development skills are a strong plus
Electronics or auto-electrification industry experience preferred
Skills
CRM
SFDC
About the company
3M has a long-standing reputation as a company committed to innovation. We provide the freedom to explore and encourage curiosity and creativity. We gain new insight from diverse thinking, and take risks on new ideas. Here, you can apply your talent in bold ways that matter.
Job Description:
Key Responsibilities
• Develop and support marketing plans for the OEM segment
• Analyze customer needs, market trends, , competitor activities and product opportunities across key industries, including Appliances, Auto‑E, Auto‑Electronics, Electric Machinery, Power Electronics, etc
• Work closely with the sales team to support opportunity growth and key account plans
• Create and update value propositions, product messaging, and basic marketing materials
• Support new product introduction activities, including market assessments and launch plans
• Track marketing performance and provide improvement suggestions
• Collaborate with regional marketing, product teams, and application engineering
• Support OEM-related communication materials and industry activities
Qualifications
• Bachelor’s degree in marketing, engineering, electrical power, electrical engineering, business, or related field
• 3 -5 years of B2B marketing or related experience; electronics or auto-electrification industry preferred
• Good analytical skills and ability to understand customer needs
• Strong communication and teamwork skills
• Comfortable working with data and CRM tools (such as SFDC)
• Good English communication skills
Nice to have
• Business development skills are a strong plus
Learn more about 3M’s creative solutions to the world’s problems at www.3M.com or on Instagram, Facebook, and LinkedIn @3M.Safety is a core value at 3M. All employees are expected to contribute to a strong Environmental Health and Safety (EHS) culture by following safety policies, identifying hazards, and engaging in continuous improvement.
Please note: your application may not be considered if you do not provide your education and work history, either by: 1) uploading a resume, or 2) entering the information into the application fields directly.
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