The Vice President of Studio Operations is a key member of the [solidcore] Leadership Team, responsible for the overall performance, growth, and culture of studio operations across all regions and markets. This is both a strategic and executional role — one that sets the vision for a world-class studio experience while rolling up their sleeves to ensure that vision becomes a consistent reality across all of our studios.
Reporting to the Chief Operating Officer, the VP of Studio Operations owns the full P&L for the North America studio fleet, leads a national organization of senior directors and field leaders, and partners cross-functionally to drive revenue growth, operational excellence, talent development, and brand consistency. This leader is the ultimate champion of the [solidcore] brand — ensuring quality, consistency, and an exceptional client experience at every location.
What You’ll Do
Business & Financial Leadership
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Own full P&L responsibility for the North America studio fleet, including revenue, payroll, expense management, and profitability
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Drive comp growth, productivity, and contribution through disciplined performance management and strong operational rhythms
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Set and own the operational strategy for all studios, translating company vision into executable programs across the North American studios
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Drive top-line revenue and bottom-line profitability across all markets, including membership growth, client retention, package and retail sales, and new studio performance
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Establish clear performance expectations, KPIs, and accountability mechanisms across the field organization
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Identify risks and opportunities across regions, proactively adjusting strategies to deliver financial targets
Field Leadership & Organizational Effectiveness
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Lead, coach, and develop Senior Directors responsible for Directors and Area Managers across all regions
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Build a high-performing, engaged, and accountable field leadership structure capable of supporting rapid scale
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Scale leadership systems, communication rhythms, and operational routines to support a larger, more diverse team
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Ensure consistency in execution, communication, and decision-making across all markets
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Design and execute in partnership field leaders with turnaround plans for underperforming markets or studios as needed
Talent Strategy & Bench Development
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Lead the talent pipeline for the studio operations organization — overseeing hiring, succession planning, and development of Directors and senior studio leadership
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Partner with People & Culture to design and execute a regional leadership development strategy that ensures a strong pipeline of future leaders
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Lead regional talent calibration, performance management, and diversity and inclusion efforts in partnership with People & Culture
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Foster an environment of high performance, inclusion, recognition and continuous development — reinforcing leadership behaviors that create strong engagement, low turnover, and high team effectiveness
Studio Performance & Operations
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Drive operational excellence across the fleet, ensuring every studio delivers a consistent, world-class [solidcore] experience
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Continuously refine operational standards and remove friction for studio teams by improving tools, communication, and workflows
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Analyze studio performance data — including client retention, team performance, revenue, and client satisfaction — and lead the organization to act decisively on insights
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Maintain a relentless focus on customer experience, service standards, and brand integrity
Growth & Fleet Strategy
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Lead new studio launch strategy, partnering with Real Estate, Development, Construction and marketing to ensure openings are executed to the highest standard and studios ramp quickly
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Evaluate studio performance, market dynamics, and organizational needs to inform future growth decisions
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Drive multi-year growth plans focused on sales, transaction increases, and long-term value creation
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Ensure the field organization is structured and resourced to support a growing fleet
Cross-Functional Partnership
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Partner closely with Marketing, Analytics, Finance, People & Culture, Real Estate, and Digital to align studio strategies with company priorities
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Serve as a key voice of the studios, bringing field insights into enterprise-level decisions and leadership discussions
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Represent studio operations in executive leadership discussions, board updates, and investor conversations as needed
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Oversee rollout of major company-wide initiatives, ensuring field teams execute consistently and effectively
What We’re Looking For
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10+ years of progressive leadership experience in multi-unit operations within fitness, retail, hospitality, consumer services, or a similarly fast-paced, customer-centric industry
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Minimum 3–5 years in a VP-level or equivalent executive role with direct oversight of regional or national operations teams, including multi-layered field organizations
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Proven track record of scaling operations in a high-growth or startup environment
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Deep experience with full P&L ownership and financial management across multiple locations or markets
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Demonstrated success building, developing, and retaining high-performing teams across geographically dispersed markets
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Strong merchant mindset with deep understanding of unit-level economics, sales levers, and competitive landscape
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Exceptional strategic thinker with the discipline and willingness to be hands-on when the business demands it
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Proven ability to lead through change — inspiring and holding leaders accountable through transformation
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Outstanding communication, executive presence, and the ability to influence at all levels of the organization
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Genuine passion for fitness, wellness, and the [solidcore] mission