The Director, Creative - Copy is the functional and creative leader responsible for defining, evolving, and championing HOKA’s global brand voice, verbal identity, and narrative approach. This role translates brand and business strategy into distinctive campaign narratives, seasonal messaging, product storytelling, and scalable verbal systems across global consumer touchpoints. In close partnership with other Creative Directors, this leader helps shape integrated campaign ideas where narrative, visual expression, and brand experience work together as one cohesive creative vision.
Deeply connected to running culture and culture more broadly, they bring a modern, culturally relevant creative point of view that keeps HOKA’s storytelling fresh, distinctive, and connected to how people live and move today. As part of HOKA’s Global Brand Creative team, this role sets direction for the brand worldwide, creating work and messaging systems that guide global expression while enabling Regional teams to activate with consistency, relevance, and impact in their markets.
As a member of the Global Brand Creative leadership team, they influence senior cross-functional partners and are accountable for the quality, consistency, cultural relevance, and business effectiveness of HOKA’s copy and storytelling. They bring a strong understanding of AI and emerging creative technologies, with a clear point of view on how to integrate them thoughtfully into the copy discipline to strengthen ideation, workflows, experimentation, and creative quality. The role leads and develops a high-performing team of writers while overseeing priorities, resources, and external creative partners.