· Co-lead in innovation, activation, advertising, and promotion for the deployment of the Brand Marketing Plan and budget.
· Development & timely implementation of IMC Campaign, New Product Launches in coordination with cross functional teams in local market and SSEAHK business unit.
· Co-owner of Category P&L in Western Taste Elevation Marketing team.
Detailed Job Responsibilities:
Business Performance
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Co-own the P&L (top line & bottom line) with GPM to ensure that key business KPI’s are met – revenue, profit, market share and brand health.
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Responsible for Brand Operations such as managing budgets (total A&P), sales tracking for SSEAHK BU priority markets (PH, TH, MY, SG, HK)
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Participate in monthly commercial review to ensure gatekeep our brand performance.
Innovation Development
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Assist the GPM by contributing to the development of Innovation strategies to grow the Heinz Masterbrand in SSEAHK.
Innovation Management
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Assist the GPM in NPD launches from “Ideation” through to full in-market launch by coordinating with cross-functional teams to manage the projects deliver on time.
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Track market performances and P&L.
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Work closely with Commercial Sales team (BDMs) to support localized NPD Launch Plan.
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Lead the development of NPD selling stories (net of L&Ls) to support and enable Sales team.
Brand Strategy Development
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Co-lead the development of regional brand strategy of Heinz Western TE portfolio and its annual marketing plan in relation to its 6Ps/marketing mix (proposition, product, pack, price, promotion, and place) based on key consumer insights to strengthen the brand equity and improve overall communication with consumers.
Brand Management
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Oversee paid media advertising campaigns on Digital and social media.
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Liaise with sales (BDMs) for any BTL requirement from MKT including but not limited to POSM artwork, sampling execution, communication deployment.
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Co-lead and execute brand plan and budget, especially by designing winning adaptation of priority initiatives in local markets, based on local consumer & shopper insights.
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Support CM/BDMs in designing local brand marketing execution plan.
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Responsible for content hygiene maintenance of KHC Meta assets (social media management).
Requirements:
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Bachelor’s degree in Marketing, Business Administration, Economics or any related field.
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A minimum of 4-5 years of progressive marketing experience or a combination of sales and marketing experience is required. FMCG Marketing experience is required and preferred.
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Excellent analytical skills with the ability to interpret data and make data-driven decisions. Exceptional communication and interpersonal skills to collaborate with cross-functional teams and stakeholders
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Strong project and budget management skills.
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Has led and delivered multiple innovation and renovation projects.
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Creative mindset with the ability to think outside the box and develop innovative marketing strategies.
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Experience working with creative agencies for briefing and creating content.
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Analyzing media and experience working with media agencies for a robust media plan creation, deployment, and evaluation.
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Amenable and/or has an experience in working in a ‘start-up’ like environment.
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Able to work independently and as a team. High learning agility and adaptability in a demanding and fast-paced environment. You are proactive, passionate, and resourceful; you make things happen.
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Seniority Level
Associate
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Industry
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Food and Beverage Services
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Food and Beverage Retail
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Food and Beverage Manufacturing
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Employment Type
Full-time
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Job Functions
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Marketing
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Product Management
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General Business
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Skills
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Make Things Happen
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Key Performance Indicators
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Media Management
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Communication
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Budget Management
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Product Launch
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Interpersonal Skills
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Product Development
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Market
Location(s)
Heinz Philippines
Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.