Senior CVM and Marketing Analysis
LocationCairo, Cairo Governorate, Egypt
Typefull-time
SenioritySenior
Experience7+ yrs
DepartmentMarketing
Company size1,001–5,000 people
PostedSep 17, 2026 · 3w ago
Verified live1d ago
At a glanceSummarised by Seekless from the posting.
7+ years of experience
Telco experience is mandatory
Experience in Telco CVM, customer base management, or marketing analytics
Hands-on experience in personally designing and measuring campaigns
Strong understanding of Telco commercial drivers, including ARPU, Churn economics, Recharge behaviour, Prepaid and postpaid mechanics, Cross-sell into fixed and content
Experience with customer segmentation in a real customer data or campaign environment
Experience with CVM use cases such as churn, retention, dormancy, win-back, upsell, tariff migration, and device upgrade
Strong understanding of control design, uplift, and incrementality measurement
Strong SQL skills
Experience working with engineering teams to specify customer attributes and segments
Experience with a Customer Data Platform or campaign management platform is preferred
Skills
SQL
Job Description
We are looking for a Senior CVM & Marketing Analytics professional with strong experience in the Telecommunications (Telco) industry.
The role focuses on Telco CVM, customer base management, customer segmentation, campaign design, and campaign impact measurement.
Key Responsibilities
•
Decide which customer attributes and segments are worth building.
•
Own the Telco use case library.
•
Define what each customer segment means commercially and how its value is measured.
•
Design and measure customer campaigns.
•
Build and use customer segments in a real customer data or campaign environment.
•
Own CVM use cases end to end, including:
•
Churn
•
Retention
•
Dormancy
•
Win-back
•
Upsell
•
Tariff migration
•
Device upgrade
•
Prove campaign impact through control design, uplift, and incrementality measurement.
•
Work with engineering teams to specify customer attributes and segments.
•
Work with a Customer Data Platform or campaign management platform.
Requirements
Requirements
•
7+ years of experience.
•
Telco experience is mandatory.
•
Experience in Telco CVM, customer base management, or marketing analytics.
•
Hands-on experience in personally designing and measuring campaigns.
•
Strong understanding of Telco commercial drivers, including:
•
ARPU
•
Churn economics
•
Recharge behaviour
•
Prepaid and postpaid mechanics
•
Cross-sell into fixed and content
•
Experience with customer segmentation in a real customer data or campaign environment.
•
Experience with CVM use cases such as churn, retention, dormancy, win-back, upsell, tariff migration, and device upgrade.
•
Strong understanding of control design, uplift, and incrementality measurement.
•
Strong SQL skills.
•
Experience with a Customer Data Platform or campaign management platform is preferred.
•
Experience working with engineering teams to specify customer attributes and segmen
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