Specific Duties and Responsibilities
• Act as a regional VTE care path expert, driving improved care path knowledge across the regional teams you support while supporting a broad coalition of customers.
• These may include treating and managing physicians, administration, staff, and other personnel to drive VTE program optimization by acting as a liaison between PEN and all key stakeholders.
• Must be able to prioritize key account work across multiple regions.
• Develop and execute education and clinical care path strategies, drive (or support) clinical program development plans through innovative field education programs.
• Manage account education initiatives throughout the project lifecycle and effectively communicate with regional sales team throughout.
• Identify and develop care path KOL’s and educational program opportunities to utilize.
• Identify, organize, and execute local/regional care path tradeshows & conferences and other meetings to optimize product and therapy awareness regionally.
• Represent marketing as key point of contact within a defined Sales region. *
• Work closely with field sales leaders, sales, and clinical teams.
• Be the regional expert in clinical data related to thrombectomy and stay current with product and therapy data and Penumbra collateral to incorporate into messaging for raising therapy awareness.
• Assist with local PR initiatives related to the launch of products working with hospital marketing, Penumbra product marketing, and Penumbra communications team to drive therapy awareness in local market.
• Drive understanding of patient & clinician insights within the therapy, including patient and care path physician behavior.
• Establish and foster relationships with key customers and key opinion leaders within assigned region to enable podium representation of Penumbra products and to ensure that launches and programs are relevant to drive understanding and adoption of related products.
• Assist in anticipating and responding to the needs of customers.
• Ability to utilize analytic methods to capture and evaluate regional activities, including analysis and recommendation of new opportunities, and adapt new processes and strategies, as necessary.
• Promote and maintain the Penumbra brand raising therapy awareness within assigned region.
• Collect and share intelligence with manager on relevant competitive products, activities, and/or therapies for competitive products.
• Adhere to the Company’s Quality Management System (QMS) as well as domestic and global quality system regulations, standards, and procedures.
• Understand relevant security, privacy and compliance principles and adhere to the regulations, standards, and procedures that are applicable to the Company.
• Ensure other members of the department follow the QMS, regulations, standards, and procedures.
• Perform other work-related duties as assigned.