Client engagements, generally delivered together with our data science team, are typically 2-4 months in duration, run in parallel, and fall into six broad practice areas.
Merchant acquisition strategy, such as competitive landscape analysis, Customer Value Proposition revamp, new business launch support, or crypto / digital currency strategy Merchant portfolio optimization projects, such as segmentation, acquisition strategy, predictive analytics to drive customer engagement / retention, or bespoke engagements combining client’s and Visa’s data sets Digital projects, such as UI/UX optimization, merchant onboarding Risk projects, such as underwriting strategy, credit risk portfolio management, or fraud management Seller-side projects delivered to acquirers, such as acquirer processing strategy, merchant share of wallet analysis, persona analysis, or loyalty analysis