Area Sales Manager - Hertfordshire Region
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Before you apply
LocationUK Homebased
Work moderemote · United Kingdom
Typefull-time
SeniorityMid
DepartmentSales
Company size5,001–10,000 people
PostedMar 11, 2026 · 8mo ago
Verified live1d ago
May no longer be actively hiring
Posted by the company on Mar 11, 2026
At a glanceSummarised by Seekless from the posting.
Self-motivated
Works well in a team environment
Ability to talk to installers/merchants and sell features and benefits of Baxi/Heatrae Sadia range
Ability to work with Key Account Merchants to build trusting relationships
Organised, pro-active approach to managing sales activity
Ability to maintain and grow market share and volume while mindful of margin contributions
Deliver budget and build new installer pipeline
Meet and exceed all KPI's
Manage day-to-day activities, own reports and communications
Working on multiple targets at different stages simultaneously
Negotiating and managing customer needs and expectations, influencing buying decisions
Identify and develop new customer relationships as well as managing existing accounts
Building effective and cooperative working relationships with internal and external colleagues
Experience in the marketplace (ideally)
Ensure all Health and Safety procedures and current guidelines are upheld
Benefits
Health insurance
Pension
Income protection
Parental leave
Employee discounts
PTO
The Role:
An exciting and challenging new opportunity has arisen for an Area Sales Manager for the Baxi Residential One-Off sales team, covering Areas WD HP HA UB AL
Who will you be working with?
As Area Sales Manager you will be required to maintain existing one-off installers and grow business levels with them via a network of merchants, to achieve set targets for selling Baxi domestic solutions including gas boilers, ASHP’s, unvented cylinder ranges & domestic point of use Heatrae Sadia products.
The Area Sales Manager would also be responsible for working with merchants in that area to sell the Baxi & Heatrae Sadia product range and pull through sales from the installers to the merchants. This will involve trade events, face to face booked appointments and telephone contact with both merchants and installers.
This role is vitally important to Baxi, we will be looking for a highly motivated individual who will work diligently using a journey plan, finding lucrative new business via the installer and merchant sectors.
As part of your role, you will have the following responsibilities:
The person: Ideally you will have experience of our marketplace, but the important attribute is that he or she is self-motivated; works well in a team environment and has the ability to talk to installers / merchants and sell them the features and benefits of the Baxi, Heatrae Sadia and Main range. The successful applicant would also need to work with our Key Account Merchants in building up a trusting relationship for the benefit of all concerned.
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Strive to maintain & grow market share and volume for relevant Baxi & Heatrae products, whilst being mindful of margin contributions.
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Fully embracing the vision and values of the company
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Organised, pro-active approach to managing sales activity for the company.
•
Deliver the budget and build the new installer pipeline.
•
Meet and exceed all KPI’s as outlined by your manager.
•
Manage day-to-day activities, own reports and communications.
•
Reducing the focus and thus importance on forecast demand by identifying trends and having close relationships with key customers and decision makers.
•
Working on multiple targets at different stages, at the same time
•
Negotiating and managing the needs and expectations of our customers, aiming to influence the buying decision.
•
You will be expected to identify and develop new customer relationships as well as managing existing accounts.
•
Building effective and cooperative working relationships will all internal and external colleagues e.g. non conflicting Manufacturers.
•
To ensure all Health and Safety procedures and current guidelines are upheld
About you:
This role is vitally important to Baxi, we will be looking for a highly motivated individual who will work diligently using a journey plan, finding lucrative new business via the installer and merchant sectors.
Education & Experience:
Ideally you will have experience of our marketplace, but the important attribute is that he or she is self-motivated; works well in a team environment and has the ability to talk to installers / merchants and sell them the features and benefits of the Baxi and Heatrae Sadia range. The successful applicant would also need to work with our Key Account Merchants in building up a trusting relationship for the benefit of all concerned.
What we offer:
Our package is made up of basic salary plus variable bonus incentives. We also offer 25 days holiday in addition to standard UK Bank holidays, income protection, a contributory pension, maternity, paternity sick pay schemes, staff discounts and more.
About the company
At BDR Thermea Group, we believe that diversity, equity, and inclusion (DE&I) are critical to our success. We are committed to creating a workplace where every potential future employee feels valued, respected, and empowered to bring their whole selves to work. Please check out our DE&I policy on our website to find out more.