Strategic Partner Marketing Plans
· Own the development, execution, and optimization of annual and quarterly marketing plans for assigned strategic partners across North America.
· Partner with Channel Account Managers and partner stakeholders to align joint marketing priorities with revenue goals, growth opportunities, customer segments, and go-to-market strategies.
· Build tailored, integrated marketing plans that may include digital campaigns, content, webinars, enablement, account-based tactics, customer advocacy, and selective events.
· Develop strong relationships with partner marketing contacts and serve as their primary marketing point of contact.
Integrated Campaign Development and Execution
· Translate global campaigns, messaging, and content into relevant co-marketing initiatives for strategic partners and their target audiences.
· Coordinate campaign development and execution across paid, owned, earned, and partner-led channels.
· Collaborate with internal teams and external agencies to deliver campaign assets, content, communications, and partner enablement materials on time and on brand.
· Support partner recruitment, cross-sell, upsell, and customer acquisition objectives through targeted marketing strategies.
Sales and Partner Alignment
· Work closely with Channel Sales to understand partner business needs, identify marketing opportunities, and maintain alignment on priorities and expected outcomes.
· Provide partners and internal stakeholders with clear plans, timelines, performance updates, and recommendations.
· Gather partner feedback and market insights to improve campaigns, partner experience, and go-to-market effectiveness.
MDF and Budget Management
· Manage assigned marketing development funds and program budgets with accuracy, transparency, and strong investment stewardship.
· Ensure partner activities meet funding requirements, brand standards, and business objectives.
· Track spend, forecasts, and results, recommending adjustments to improve performance and return on investment.
· Define success metrics for each partner marketing plan and track engagement, demand, marketing-influenced pipeline, and revenue contribution.
· Use campaign and partner performance data to identify trends, optimize tactics, and share actionable insights.
· Maintain accurate reporting in CRM, marketing automation, and partner marketing systems.
Cross-Functional Collaboration
· Collaborate with Global Demand Generation, Global Events, Product Marketing, Channel Programs, Brand/Creative, PR, and Social Media to deliver coordinated partner campaigns.
· Share best practices, partner insights, and successful approaches across the field and partner marketing organization.
· Contribute to a consistent, high-quality partner experience while adapting plans to individual partner needs and market opportunities.