Duties and Responsibilities:
•Manage and optimize paid advertising campaigns across Amazon Ads, Google Ads, Meta Ads (Facebook and Instagram), and TikTok Ads to drive revenue growth and maximize return on ad spend (ROAS)
a. Manage digital advertising campaigns for premium beauty, fragrance, sports and outdoor, consumer packaged goods (CPG) food brands, and selected service-based businesses
b. Develop and optimize Amazon Ads campaigns, including Sponsored Products, Sponsored Brands, and Sponsored Display, utilizing advanced strategies such as keyword harvesting, negative keyword sculpting, bid optimization, placement strategies, and TACoS-focused campaign structures
c. Execute Google Ads campaigns for e-commerce brands, including Performance Max, Standard Shopping, Search (brand and non-brand), and Demand Gen campaigns, while ensuring Merchant Center feeds are fully optimized
d. Create, manage, and scale Meta Ads campaigns for direct-to-consumer (D2C) brands using Advantage+ Shopping Campaigns, broad audience targeting, catalog and dynamic product ads, and streamlined account structures
e. Launch and optimize TikTok advertising campaigns, including Spark Ads and GMV Max campaigns, to drive brand awareness and sales performance
•Collaborate closely with fast-growing consumer brands to develop and execute high-performing digital advertising strategies
•Own the end-to-end campaign lifecycle, including strategy development, campaign setup, budget allocation, audience targeting, A/B testing, and ongoing performance optimization
•Monitor and analyze key performance metrics such as ROAS, ACoS, CAC, CTR, CPC, and conversion rates, providing actionable recommendations to improve campaign performance
•Independently manage multiple advertising accounts and priorities, ensuring campaigns are delivered efficiently with minimal supervision
•Conduct keyword research, competitor analysis, and product performance evaluations using tools such as Helium 10 to identify growth opportunities
•Optimize product listings and advertising strategies based on marketplace trends, customer behavior, and campaign insights
•Prepare regular performance reports and communicate campaign results, strategic recommendations, and business insights to stakeholders in clear, professional English
•Collaborate with internal teams to align paid advertising initiatives with overall marketing, e-commerce, and business objectives
•Leverage AI tools such as ChatGPT and Claude to improve campaign planning, creative ideation, reporting, data analysis, and workflow efficiency
•Continuously identify opportunities to improve advertising performance, streamline processes, and implement best practices across paid media channels
•Stay up to date with changes in Amazon, Google, and Meta advertising platforms, industry trends, and emerging digital marketing strategies to maintain a competitive advantage
•Take full ownership of campaign performance, proactively identifying challenges, proposing solutions, and driving initiatives that contribute to the company’s growth in a fast-paced startup environment