Nous is an AI agent that takes some of the load of life; making good decisions and acting for our users in areas where they’re not the experts or aren’t paying enough attention. We’ve started with optimising bills, where we’re already saving households thousands, and are now expanding into new categories. Similar to how Amazon picked books as its first category and grew from there.
We’re growing fast, and it’s working. 20x YoY growth makes us one of the fastest scaling startups in the UK. And NPS of +70 (higher than Apple) shows that our users love it.
We’ve just launched two more novel new products (on top of our existing bill optimisation). Insurance: we’re the first to get the regulatory approval and build the tech to actually do the full insurance discovery and purchase journey as an agent for the user (not just give them a link to the best deal). Subscription management: lots of companies use Open Banking to draw pretty graphs – we’re the first to use it to actively save people money starting by cancelling unwanted subscriptions for them.
It would be easy to look at this and think we’ve got it all figured out. But we’ve only scratched the surface; our ambitions are SO much higher.
We’re building a new category of product which is hard, so we’ve stacked the deck in our favour: an experienced founding team with multiple exits, and investors including the founders of Monzo, Wise, Booking.com, lastminute.com, Onfido, Funding Circle, Tide, Habito and more.
Still - the problems we’re solving are hard. ‘Talk is cheap’ applies to agents too. To have REAL impact, agents need to break out of the sandbox and take action in the real world where there are consequences. This means solving all the hard, thorny, interesting, frustrating problems the real world has to offer.