Senior Performance Marketing Specialist
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Before you apply
LocationEgypt
Typefull-time
SenioritySenior
Experience5+ yrs
DepartmentMarketing
Company size51–200 people
PostedOct 28, 2026 · 1w ago
Verified live1d ago
At a glanceSummarised by Seekless from the posting.
Bachelor's degree in Marketing, Business Administration, or a related field
5+ years of hands-on performance marketing experience
At least 2 years managing app install and in-app conversion campaigns
Proven experience scaling spend on Snapchat, TikTok, Meta, and Google App Campaigns in the Saudi or wider GCC market
Strong working experience of MMPs (Kochava, Branch, or Adjust)
Strong working experience with SKAdNetwork attribution
Strong working experience with iOS privacy constraints
Strong analytical skills: comfortable with funnel analysis, cohort data, and advanced Excel/Google Sheets
Solid understanding of testing methodology, budget allocation, and scaling practices
Ability to translate data into clear creative briefs
Fluent English
SQL or BI tool experience (Metabase, Looker) is a plus
Arabic is a strong plus
Experience in travel, hospitality, marketplaces, or other high-frequency booking apps
Familiarity with CAPI / Events API setups and server-side tracking
Experience with DCO tools (e.g., Confect) and CRM platforms (e.g., MoEngage)
Exposure to incrementality or geo-holdout testing
Skills
Snapchat
TikTok
Meta
Google UAC
Google Demand Gen
Google Display
Google PMax
Kochava
Branch
Adjust
SKAdNetwork
SQL
Google Sheets
Metabase
Looker
MoEngage
Confect
CAPI
Events API
JOB PURPOSE:
To develop and optimize performance marketing campaigns that drive measurable results and align with business objectives.
KEY ACCOUNTABILITIES:
•
Plan and execute paid marketing campaigns across channels.
•
Analyze campaign performance and implement optimization strategies.
•
Manage budgets and ensure campaigns deliver ROI
•
Plan, build, and manage campaigns across Snapchat, TikTok, Meta, Google (UAC, Demand Gen, Display, PMax), and mobile programmatic partners.
•
Run acquisition, conversion, and retargeting campaigns across iOS and Android, with geo-level strategies for KSA & other Gulf countries.
•
Optimize daily toward acquisition targets, managing budget pacing and scaling decisions within agreed efficiency thresholds.
•
Design and run structured A/B tests (creative, audience, bidding, placement) and turn results into scaling actions.
•
Work with MMPs, product, and database analysis platform to ensure clean tracking, postbacks, deep links, and event quality across networks.
•
Manage SKAdNetwork campaigns and support conversion value mapping on iOS.
•
Build and activate audiences with the CRM team (MoEngage), including suppression lists, high-intent cohorts, and re-engagement segments.
•
Brief the creative team on weekly sprints on performance insights.
•
Produce weekly and monthly performance reports with clear insights and next actions.
•
Coordinate with platform account managers and ad-tech vendors on betas, troubleshooting, and IO requirements.
Requirements
QUALIFICATIONS & EXPERIENCE:
•
Bachelor’s degree in Marketing, Business Administration, or a related field.
•
5+ years of hands-on performance marketing experience, with at least 2 years managing app install and in-app conversion campaigns.
•
Proven experience scaling spend on Snapchat, TikTok, Meta, and Google App Campaigns in the Saudi or wider GCC market.
•
Strong working experience of MMPs (Kochava, Branch, or Adjust), SKAdNetwork attribution, and iOS privacy constraints.
•
Strong analytical skills: comfortable with funnel analysis, cohort data, and advanced Excel/Google Sheets. SQL or BI tool experience (Metabase, Looker) is a plus.
•
Solid understanding of testing methodology, budget allocation, and scaling practices.
•
Ability to translate data into clear creative briefs.
•
Fluent English; Arabic is a strong plus.
Nice to Have
•
Experience in travel, hospitality, marketplaces, or other high-frequency booking apps.
•
Familiarity with CAPI / Events API setups and server-side tracking.
•
Experience with DCO tools (e.g., Confect) and CRM platforms (e.g., MoEngage).
•
Exposure to incrementality or geo-holdout testing.