Lead, Marketing
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Before you apply
LocationMalaysia | Selangor | SDI Head Office (B004)
Work modeon-site
SeniorityLead
DepartmentMarketing
Company size10,000+ people
PostedOct 27, 2026 · 1w ago
Verified live10h ago
At a glanceSummarised by Seekless from the posting.
Collaborate with TM business units in offline marketing: planning and executing B2B/B2C campaigns, events, and in-store branding
Lead digital marketing initiatives including developing and managing digital campaigns, content creation, and performance analysis
Develop, planning and executing the annual marketing planning and maintaining brand consistency
Develop and evaluate promotional campaigns and marketing initiatives, including conducting cost-benefit and ROI analyses
Provide marketing support to sales teams and managing promotional materials
Create comprehensive digital marketing strategies using SEO, paid ads, social media and email
Work with creative, content and sales teams to ensure consistent branding and effective marketing efforts
Establish clear measurable KPIs for marketing campaigns and create performance reports to management and stakeholders
Analyzing data for insights and optimization
Review market insights and identify target demographics and develop effective campaigns
Support the division's growth strategy by maximizing e-commerce opportunities
Collaborate with internal teams to improve online platforms and processes
Plan and execute online sales campaigns, promotions, and programs for new user acquisition, customer retention, and loyalty
Skills
SEO
paid ads
social media
email
Company :
Sime Darby Industrial Sdn Bhd
Responsibilities
Overall Marketing
To collaborate with TM business units i.e CI RI, P&E Prime and Aftermarket in the following areas :
•
Offline Marketing: Planning and executing B2B/B2C campaigns, events, and in-store branding.
•
Online Marketing: Lead digital marketing initiatives including developing and managing digital campaigns, content creation, and performance analysis.
•
Branding & Strategy: Develop, planning and executing the annual marketing planning and maintaining brand consistency. Develop and evaluate promotional campaigns and marketing initiatives, including conducting cost-benefit and ROI analyses to maximize marketing effectiveness and business impact.
•
Channel Support: Providing marketing support to sales teams and managing promotional materials.
Create comprehensive digital marketing strategies using SEO, paid ads, social media and email.
Cross - Team Collaboration - Work with creative, content and sales teams to ensure consistent branding and effective marketing efforts.
Establish clear measurable KPIs for marketing campaigns and create performance reports to management and stakeholders.
Analyzing data for insights and optimization.
Review Market insights & identify target demographics and develop effective campaigns.
E-Commerce
Support the division’s growth strategy by maximizing e-commerce opportunities.
Collaborate with internal teams to improve online platforms and processes.
Plan and execute online sales campaigns, promotions, and programs for new user acquisition, customer retention, and loyalty, while supporting other product group initiatives.