Key Responsibilities and Duties:
· Build, maintain, and optimize data pipelines that support marketing analytics, campaign performance measurement, brand tracking, and customer segmentation initiatives.
· Collect, process, and deliver large-scale marketing and customer data to the user community, ensuring accuracy, completeness, and timeliness.
· Resolve systemic data errors, monitor the marketing data ecosystem, and develop strategies to scale data solutions.
· Implement and monitor automated data quality controls to maintain data integrity across marketing data platforms.
· Identify syntax, structure, and semantics for each marketing data source and document findings for stakeholder use.
· Manage cyclical production releases by maintaining accurate and up-to-date documentation and communicating known data issues to marketing and analytics stakeholders.
· Support data governance and stewardship initiatives in alignment with TIAA’s enterprise data strategy.
· Collaborate with marketing technology, analytics, and business teams to understand data requirements and translate them into scalable data engineering solutions.
· Assist in curating clean, consistently defined datasets and metadata that can support semantic data layers and responsible AI consumption.