Digital Manager
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Before you apply
LocationAL, Birmingham
Work modeon-site
Typefull-time
SeniorityLead
Experience5+ yrs
Company size10,000+ people
PostedOct 30, 2026 · 1w ago
Verified live3d ago
At a glanceSummarised by Seekless from the posting.
5 years of experience gathering or producing news and information with 3 years of experience working primarily on the web
Experience building online databases (investigative, elections, weather, etc.)
Knowledge of SEO best practices and AP Style
Flexibility to work across multiple websites while also balancing in-market needs
Organized, technical problem solver and quick decision maker
Enjoys working in teams and has excellent interpersonal skills
Ease with/ability to learn new technology independently and quickly
Ability to take direction and quickly implement new ideas
Comfortable adapting to changes in evolving industry and thrives under pressure
Self-motivated, competitive spirit and assertive personality with ability to balance multiple competing projects and priorities
Strong understanding of Google Analytics
Proficiency in MS Office a must
Bachelor's degree
Chartbeat experience a plus
HTML, CSS and Photoshop experience a plus
Schedule flexibility (nights, weekends)
Skills
HTML
CSS
Photoshop
MS Office
Google Analytics
Chartbeat
About the role
Position Summary: Responsible for daily management and training of web producers, web reporters and social media producers in local newsroom. Oversee and improve the daily packaging of all digital editorial content published and distributed across the Nexstar network of sites and media platforms with the goal of increasing user interactivity and traffic – particularly in-DMA users. Audience expert that understands how to grow distribution platforms to maximize readership. Flexibility to perform various duties and work across multiple websites depending on regional needs. Ability to jump into the mix and create high-performing content as needed.
Responsibilities
Position Responsibilities
· Attends local editorial meetings and serves as bridge between broadcast and digital in local newsroom
· Trains, coaches, and manages team of local digital journalists
· Depending on strengths and regional needs, will be assigned regional tasks across multiple websites
· Excellent at writing buzzy headlines that increase pageviews and packaging content that grows pageviews per visitor and time on site
· Works with web producers to assure steady stream of interesting content is packaged in an interactive way and promoted in a way that generates reader interest
· Evaluates website traffic trends in effort to make decisions on both daily content and longer-term content development that will grow in-DMA traffic
· Leads team member responsible for planning and implementing special coverage projects (severe weather, breaking news, enterprise digital content databases and projects)
· Monitors major news websites, local and state news websites, blogs and social media for breaking news and trending topics
· Promotes news content on social media
Requirements
Skill/Experience Requirements
· 5 years of experience gathering or producing news and information with 3 years of experience working primarily on the web
· Experience building online databases (investigative, elections, weather, etc.)
· Knowledge of SEO best practices and AP Style
· Flexibility to work across multiple websites while also balancing in-market needs
· Organized, technical problem solver and quick decision maker
· Enjoys working in teams and has excellent interpersonal skills
· Ease with/ability to learn new technology independently and quickly
· Ability to take direction and quickly implement new ideas
· Comfortable adapting to changes in evolving industry and thrives under pressure
· Self-motivated, competitive spirit and assertive personality with ability to balance multiple competing projects and priorities
· Schedule flexibility (nights, weekends)
· Strong understanding of Google Analytics; Chartbeat experience a plus
· Proficiency in MS Office a must; HTML, CSS and Photoshop experience a plus
Education Requirements
· Bachelor’s degree.