VP of Brand
Read straight from Create Wellness, Inc.'s careers page, verified 3d ago.Seekless can tailor your résumé to it.
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Before you apply
SalaryNo pay range posted
LocationNew York, New York, United States
Typefull-time
SeniorityVP
Experience8+ yrs
EquityIncluded
Company size3+ people
PostedAug 15, 2026 · 2mo ago
Verified live3d ago
At a glanceSummarised by Seekless from the posting.
8+ years of experience with a focus on CPG, emerging brands, and omnichannel marketing strategy
Bold, creative thinking that can live across an omnichannel ecosystem
Strong project management and leadership skills, including experience building and managing a team
Demonstrated ability to build momentum at retail and translate it into measurable sell-through
A strong roster of vendors and creative partners who can bring your vision to life
A track record of connecting brand investment to hard business outcomes (CAC, LTV, retail velocity)
Comfort operating in a fast-paced, high-growth, founder-led environment
Genuine passion for health, wellness, and performance categories is a plus
Benefits
Health insurance
Dental insurance
Vision insurance
401(k)
About
Create makes the best creatine on earth, and we think everyone should be taking it. Founded three years ago in a NYC apartment kitchen, we’ve grown from two founders obsessed with a chalky tub of monohydrate into a team singularly focused on turning creatine into an everyday staple of a healthier life. We do one thing — creatine — and we obsess over every detail of it: quality, taste, format, and the entire customer experience. We’re growing fast across digital and retail, and we’re looking for people who want to build something focused, well-crafted, and genuinely useful.
The Role
We’re hiring a VP of Brand to lead our brand functions — activations, partnerships, community, content, and comms — as we continue to scale our business across digital and retail channels. This person has deep experience leading high-impact brand activities that fuel efficient digital acquisition and high-velocity growth at retail.
Requirements
This role is for someone with:
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Deep experience with CPG brand activation strategy
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Expertise in retail-focused marketing for emergent brands
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Operational experience building integrated brand marketing strategies
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Passion for connecting the dots between brand activation and business performance
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Clear and compelling communication and leadership skills
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Brand and product messaging expertise — you know how to reframe ideas to make them sticky
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A track record of thriving in a fast-moving, test-and-learn environment
What You’ll Do
Brand Strategy and Planning
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Define and evolve Create’s brand strategy and positioning across digital, retail, and emerging channels, ensuring it stays consistent with our mission and growth goals
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Oversee traditional brand management functions: product and competitive positioning, new product development, messaging hierarchy and brand standards.
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Partner with the founders and SVP of Marketing to translate business objectives into an annual brand plan — key moments, activation calendar, and category-defining campaigns
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Own our brand guidelines (voice, visual identity, tone) and serve as a source of truth and quality to ensure fidelity across every touchpoint, from packaging to paid media to retail shelf presence.
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Scout whitespace in culture, category, and community to keep Create distinctive as the creatine and broader wellness category gets more crowded
Brand Team Leadership, Goal Setting and Measurement
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Manage and develop a team of highly ambitious and talented marketers, inspiring smart bets and innovative tactics to break through into mass culture.
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Set clear, measurable goals for every brand program — awareness, engagement, conversion lift, retail sell-through — and define the KPIs and dashboards used to track them
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Partner with Data and Growth teams to build attribution frameworks that connect brand investment to digital acquisition efficiency and retail velocity
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Conduct structured post-mortems on major activations and turn learnings into a continuously improving playbook
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Own the brand budget across activations, partnerships, and content, and optimize allocation to maximize ROI
Activation and Content Excellence
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Work with our Director and Manager-level team members to drive innovation, quality, and consistency across every brand activation and content asset
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Build, lead, and develop a high-performing team of brand marketers, activation leads, and content creators as we scale
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Build and manage a roster of best-in-class creative, production, and experiential vendors and agencies
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Oversee brand presence at key retail moments — launches, in-store activations, experiential pop-ups — ensuring flawless, on-brand execution
Brand Comms and Campaigns for Omnichannel Growth
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Own brand communications strategy and calendar, ensuring one unified brand voice from paid social to retail shelf-talkers to PR
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Partner with Comms/PR on proactive storytelling and reactive response strategies that protect and elevate the brand
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Lead integrated, full-funnel campaigns that flex across DTC and retail, working closely with Performance Marketing, Retail/Sales, and Product
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Build strategic partnerships — co-marketing, athlete/creator, retail media — that extend brand reach and credibility
Requirements
•
8+ years of experience with a focus on CPG, emerging brands, and omnichannel marketing strategy
•
Bold, creative thinking that can live across an omnichannel ecosystem
•
Strong project management and leadership skills, including experience building and managing a team
•
Demonstrated ability to build momentum at retail and translate it into measurable sell-through
•
A strong roster of vendors and creative partners who can bring your vision to life
•
A track record of connecting brand investment to hard business outcomes (CAC, LTV, retail velocity)
•
Comfort operating in a fast-paced, high-growth, founder-led environment
•
Genuine passion for health, wellness, and performance categories is a plus
Benefits
•
Health, Dental and Vision benefits fully covered by the company.
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401k Participation
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Competitive compensation including salary, bonus, and equity
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