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Regional Marketing Manager - Indonesian speaker

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Before you apply
LocationSoutheast Asia
Work moderemote · Indonesia
Typefull-time
SenioritySenior
Experience4+ yrs
DepartmentMarketing
Company size501–1,000 people
PostedJan 13, 2026 · 9mo ago
Verified live2d ago
At a glanceSummarised by Seekless from the posting.
4+ years of marketing experience
At least 2 years in a leadership role overseeing a team of 3 or more specialists
Experience in fintech, crypto, retail trading, or a comparable fast-moving industry
Expertise in organic and partnership-driven acquisition in Indonesia
Strong understanding of marketing 360 including brand building, KOL/Influence marketing, PR, community growth, performance marketing, and SMM
Proven experience directly allocating and optimizing monthly regional marketing budgets of $50,000
Skilled at driving down CPA and maximizing ROI
Solid hands-on experience with Google Analytics 4, Tableau, or PowerBI
Ability to interpret cohort data, traffic quality, and LTV trends
Experience with project management tools (Jira, Asana, or Confluence)
Native Indonesian and fluent in business English
Strong background in sourcing, auditing, and closing complex deals with Indonesia influencers, financial bloggers, media contacts and local partners
Hands-on proficiency with mobile attribution platforms – AppsFlyer or Adjust
Including conversion tracking, traffic quality analysis, and fraud detection
Knowledge of financial advertising compliance in Indonesia
Familiarity with AI and automation tools to support content and campaign production
Skills
Google Analytics 4
Tableau
PowerBI
Jira
Asana
Confluence
AppsFlyer
Adjust
Benefits
Paid vacation
Paid sick leave
Floating holidays
Medical budget
Remote work
Education budget
Language learning budget
Wellness budget
Responsibilities:
•
Lead the regional market growth by adapting the global marketing strategy to local market specifics and trends, informed by continuous monitoring of the competitive landscape, and cultural shifts.
•
Directly manage, mentor, and synchronize a local team (KOL, SMM/Community, PR/Events, Сontent specialists), setting the direction, removing blockers, and creating an efficient environment.
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Develop quarterly marketing plans for locally relevant strategies for Indonesia and its client community.
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Manage the regional marketing budget, allocating spend across channels based on performance data, and continuously looking for ways to improve efficiency and results.
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Use analytics platforms to monitor campaign performance, understand user behaviour, and guide your team’s priorities.
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Serve as the key connection point between your local team and Global HQ - sharing market insights and coordinating on global campaigns.
Requirements:
•
4+ years of marketing experience, with at least 2 years in a leadership role overseeing a team of 3 or more specialists (e.g., KOL, Content, PR, or SMM/Community) in fintech, crypto, retail trading, or a comparable fast-moving industry.
•
Expertise in organic and partnership-driven acquisition in Indonesia.
•
Strong understanding of marketing 360, including brand building, KOL/Influence marketing, PR, community growth, performance marketing, and SMM.
•
Proven experience directly allocating and optimizing monthly regional marketing budgets ranging from $50,000, skilled at driving down CPA and maximizing ROI.
•
Solid hands-on experience with any of the following analytics tools: Google Analytics 4, Tableau, PowerBI with the ability to interpret cohort data, traffic quality, and LTV trends.
•
Experience with project management tools (Jira, Asana, or Confluence) to keep teams aligned and campaigns on track.
•
Native Indonesian and fluent in business English for daily communication with the cross-regional teams.
Will be a plus:
•
Strong background in sourcing, auditing, and closing complex deals with Indonesia influencers, financial bloggers, media contacts and local partners.
•
Hands-on proficiency with mobile attribution platforms – AppsFlyer or Adjust, including conversion tracking, traffic quality analysis, and fraud detection.
•
Knowledge of financial advertising compliance in Indonesia
•
Familiarity with AI and automation tools to support content and campaign production.
We Offer
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Working for a dynamically growing company
•
15 paid vacation days per year
•
10 paid sick leave days per year
•
10 days for floating public holidays
•
Medical budget
•
Opportunity to work remotely
•
Professional education budget
•
Language learning budget
•
Wellness budget (gym membership, sports gear and related expenses)