HOW WILL YOU DRIVE IMPACT
Success is measured by the ability to deliver results through BOLD capabilities and measurable outcomes.
Team & Leadership Impact (Build Championship Teams)
Cross-Functional Leadership:
• Partner with Retail Operations, Merchandising, Stock, and Visual Merchandising functions to ensure seamless product launches, peak trading preparation, and alignment to the NBA calendar.
• Maintain effective communication with head office functions and wider business stakeholders to ensure the flagship operation integrates with broader commercial priorities.
• Lead, motivate, and develop the full store team — permanent, core, and casual — setting clear standards, accountability, and development pathways.
• Manage performance, conduct, attendance, and succession planning in line with company policies, ensuring the team is trained and ready for peak periods and major launches.
• Build rotas, manage availability, and deploy resource effectively to maximise sales potential and deliver an outstanding fan experience.
Fan & Customer Impact (Obsessed with Fans)
• Ensure the store consistently delivers an outstanding fan and customer experience befitting a flagship Oxford Street location.
• Coach the team to deliver knowledgeable, engaging, and efficient service that connects fans to the products and moments they care about.
• Maintain first-class visual merchandising, presentation, and housekeeping standards at all times, raising the bar during product launches, campaigns, and major NBA moments.
• Ensure all promotional activity and event activations are executed to the required standard, reflecting the premium nature of the Fanatics flagship.
Innovation & Problem Solving (Limitless Entrepreneurial Spirit)
• Use floor space, product placement, and team deployment creatively to maximise sales potential across the flagship trading floors.
• Identify and act on opportunities to improve conversion, AOV, and UPT through commercial awareness and data-informed decision-making.
• Take prompt, decisive action on operational risks, compliance gaps, and performance challenges as they arise.
• Bring fresh thinking to how the store executes around NBA calendar moments, ensuring the flagship remains a destination experience for fans.
Ownership & Execution (Determined & Relentless Mindset)
• Own daily store operations end-to-end — opening and closing routines, transactions, till management, security, and replenishment — holding the team accountable to the highest standards.
• Drive KPIs including footfall, conversion, AOV, and UPT, taking clear action to sustain and improve performance against targets.
• Own budgeting, forecasting, and performance reviews alongside the Assistant Store Manager, managing payroll and controllable costs within agreed budgets.
• Minimise stock and financial loss through strong controls, regular checks, and full compliance with company policies on transactions, security, and health and safety.
AI & DIGITAL CAPABILITY
We are building a future-ready organization. This role is expected to:
• Apply AI and technology to improve efficiency, quality, and outcomes
• Use data and digital tools to inform decisions and enhance performance
• Demonstrate curiosity and adaptability in adopting new technologies and ways of working
• Contribute to a culture of innovation and continuous improvement