GTM Strategy Development: Lead the development and execution of GTM strategies for Razer’s product launches in the Asia-Pacific region, including conducting In-depth market research, defining product positioning, and driving go-to-market readiness across all key markets.
Market Insights: Proactively monitor and analyze industry trends, competitor activities, and customer preferences across the AP region. Translate insights into actionable recommendations that influence product roadmap decisions and marketing strategies.
Product Lifecycle Management: Manage product lifecycle activities, including launch planning, tracking product performance, and end-of-life strategy.
Pricing Strategy: Lead pricing analysis and strategy development in collaboration with cross-functional teams.
Sales & Marketing Alignment: Drive alignment between sales and marketing teams on forecasting, campaign planning, and demand generation initiatives. Serve as a key stakeholder in ensuring commercial goals are met.
Channel Enablement: Develop and oversee training materials and sessions for regional distributors, retailers, and partners to enhance product knowledge.
Marketing Execution Oversight: Partner with the Marketing team to lead campaign execution, including strategy alignment, content direction, audience targeting, and performance tracking.
Product Launch Execution: Own the coordination and execution of NPI launches, ensuring seamless communication and alignment between global divisions, sales teams, and channel partners…
Market Performance & Analysis: Drive data-driven decision-making by overseeing the collection, analysis, and reporting of product performance data, customer feedback, and market trends. Present findings and strategic recommendations to senior stakeholders.