· Build and scale relationships with mortgage lead aggregators, rate-table publishers, comparison sites, and other affiliate partners.
· Own lead-buying budgets, pricing, volume commitments, and partner negotiations across CPL, CPC, and other performance-based arrangements.
· Evaluate partners by the full funnel: lead quality, contact rate, credit pulls, applications, locks, funded loans, revenue, and cost per funded loan.
· Set buying strategies by product, geography, loan amount, credit profile, and other performance segments.
· Partner with lead allocation, sales, and operations teams to improve routing, speed to contact, follow-up, and conversion.
· Test new partners and placements, scale profitable sources, and reduce spend where lead quality or funded loan performance falls short.
· Monitor lead validity, duplicate rates, returns, consumer experience, and adherence to company compliance requirements.
· Develop clear forecasts and performance reporting that connect partner spend to funded loan production and return on marketing investment.
· Lead and develop the affiliate acquisition team while providing regular recommendations to senior leadership.