Manager, Brand Events & Public Relations
Read straight from Mercedes-Benz Group AG's careers page, verified 1d ago.Seekless can tailor your résumé to it.
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Before you apply
LocationTaiwan, China-Taiwan-Taipei
Typefull-time
SenioritySenior
Experience8+ yrs
DepartmentMarketing
Company size10,000+ people
First seenOct 30, 2026 · 5d ago
Verified live1d ago
At a glanceSummarised by Seekless from the posting.
8+ years of relevant experience in PR, communications, brand events or experiential marketing
Bachelor's degree or above in Marketing, Communications, Public Relations, Business or a related discipline
Proven experience leading major launches, media programs and complex multi-stakeholder projects
People-management or team-leadership experience, with strong agency and vendor management capability
Strong understanding of Taiwan's media landscape and excellent written and verbal communication skills in Mandarin Chinese and English
Strategic, hands-on and composed under pressure, with sound judgment, strong ownership and attention to detail
Automotive, luxury or premium consumer-brand experience is preferred
Confident driving capability is an advantage for automotive event environments
Key Responsibilities
· Set the Brand Events & PR strategy, aligning priorities and plans with business objectives and brand direction.
· Lead earned-media strategy, media relations, press content, interviews, events and proactive storytelling.
· Protect brand reputation through issues monitoring, crisis preparedness and timely, brand-consistent responses.
· Lead brand and product launches, events, pop-ups and premium experiences from concept to evaluation.
· Develop sponsorships and strategic partnerships that strengthen brand relevance, visibility and engagement.
· Direct agencies and suppliers through clear briefs, timelines, budgets and quality standards.
· Lead and develop the team, set priorities and allocate resources effectively.
· Partner with internal functions and regional/HQ teams to deliver integrated, brand-consistent initiatives.
· Manage budgets, procurement, approvals and compliance requirements.
Requirements
· Bachelor’s degree or above in Marketing, Communications, Public Relations, Business or a related discipline.
· 8+ years of relevant experience in PR, communications, brand events or experiential marketing; automotive, luxury or premium consumer-brand experience is preferred.
· Proven experience leading major launches, media programs and complex multi-stakeholder projects.
· People-management or team-leadership experience, with strong agency and vendor management capability.
· Strong understanding of Taiwan’s media landscape and excellent written and verbal communication skills in Mandarin Chinese and English.
· Strategic, hands-on and composed under pressure, with sound judgment, strong ownership and attention to detail.
Nice to have
· Confident driving capability is an advantage for automotive event environments.