1.
Business Ownership & P&L Leadership
* Own end-to-end P&L for the Mutual Funds and NFO business
* Define annual and long-term growth strategy
* Drive topline growth, profitability, customer expansion, and AUM scale
* Build category growth roadmap across: Equity Mutual Funds, Debt Funds, Hybrid Funds, Index Funds, ETFs, International Funds, Thematic / Sectoral Funds
* Lead the complete NFO business charter
* Identify high-potential fund launches and build GTM strategy
* Drive subscription volumes across marquee NFO launches
* Partner with AMCs for exclusive campaigns and launches
* Build strong investor education and conversion funnels around NFO participation
3.
Growth & Customer Acquisition
* Drive MF investor acquisition at scale
* Improve SIP activation, repeat investment behavior, and retention
* Design high-conversion journeys for: First-time investors, Passive investors, Existing equity users cross-selling into MF
* Build lifecycle programs to improve customer stickiness
4.
Product & Platform Innovation
* Partner closely with Product and Engineering to build category-leading investment experiences including: SIP innovation, Goal-based investing journeys, Fund recommendation engines, Portfolio insights, Smart asset allocation tools, Risk profiling frameworks & MF comparison and discovery experience
5.
AMC & Ecosystem Partnerships
* Build and strengthen strategic relationships with: Leading Asset Management Companies, Registrar & Transfer Agents, Market infrastructure partners, Distribution ecosystem stakeholders, Drive commercial partnerships, co-marketing opportunities, and exclusive launches.
6.
Analytics & Business Intelligence
* Own metrics across: AUM growth, SIP book expansion, Investor activation, NFO conversion, Redemption trends, Retention and cohort behavior
* Leverage analytics to build sharper acquisition and monetization strategies.
7.
Market Intelligence & Competitive Strategy
* Track industry shifts across: Passive investing trends, Regulatory developments, Competitor product innovation, Investor behavior evolution
* Translate insights into business opportunities.
* Build and lead high-performing teams across: Business, Partnerships, Growth, Category management, Analytics
* Create a culture of speed, ownership, and customer obsession.