The Product Brief is the first spark of a product idea sets the Footwear Product Creation team into motion. The team of Footwear Developers, Testers, Engineers and Designers collectively strive for product excellence in every way. They obsess over smallest of details, while collaborating, ideating and refining product construction, performance, fit and style. They use groundbreaking advancements in technology, sustainable design and materials to accelerate innovation. And they work lockstep with Marketing, Design, Materials, Testing, and Manufacturing to produce products that reflect the soul of Nike Footwear, that inspire and ultimately enable our athletes to reach all new levels of performance.