Talk to users constantly: buyers, power accounts, and churned users — and turn conversations into decisions, not decks.
Own platform improvement broadly across onboarding, buying experience, lead quality, retention, and monetization. Find the weakest link, fix it, then move to the next.
Own the unit economics of every bet by tying each brief to LTV, CAC payback, margin per lead, or revenue per active user. If you cannot put a number on the upside, it is not a brief yet.
Model value before anything is built, using rough sizing of expected impact so engineering time goes to things that move money, not things that only feel nice.
Write one-page briefs built around problem, evidence, and expected impact, then hand them off and trust the execution.
Ship experiments weekly, kill failures fast, and scale winners.
Pull your own data directly; there should be no analyst between you and the truth.
Track competitor changes closely and know what they shipped before users tell you.