Own end-to-end campaign operations: campaign intake, requirement understanding, audience setup,
communication configuration, QA, launch, monitoring and post-campaign closure
• Translate growth / CRM briefs into clear execution plans covering audience, eligibility, triggers, journeys,
channel, frequency, dependencies, timelines and success metrics
• Manage campaign execution across CRM channels such as Push, WhatsApp, SMS, Email and in-app,
using platforms such as CleverTap / Seller Panel or equivalent
• Partner with Data / Analytics teams to define cohorts, segments, event logic and data requirements; ensure
audience accuracy and campaign eligibility before launch
• Establish rigorous campaign QA and governance covering copy, links, variables, deep links, targeting,
suppression rules, frequency caps, scheduling and tracking
• Own campaign calendars and operating rhythms, prioritising multiple campaigns and ensuring timely
delivery with minimal execution errors
• Monitor live campaigns, identify delivery / targeting / performance issues, coordinate resolution and
maintain campaign health dashboards / trackers
• Drive campaign measurement and post-campaign reporting, including delivery, engagement, conversion,
incremental impact and key learnings; feed insights back into future campaigns
• Coordinate closely with Growth, Product, Analytics, Design, Content, Tech and Compliance / Legal
stakeholders to ensure smooth execution and approvals
• Build scalable SOPs, checklists, templates and automation to improve campaign turnaround time, quality,
consistency and operational efficiency