AI
AiaHead of Brand Management
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Before you apply
LocationHo Chi Minh City, VN-AIA Vietnam
Typefull-time
SeniorityLead
DepartmentMarketing and Partnership Distribution
Company size10,000+ people
PostedOct 23, 2026 · 1w ago
Verified live2d ago
At a glanceSummarised by Seekless from the posting.
Lead the development, implementation, and governance of the AIA brand strategy in Vietnam, ensuring alignment with Group brand standards and business objectives.
Serve as the custodian of the AIA brand, safeguarding brand identity, positioning, visual standards, messaging, and tone of voice across all customer and stakeholder touchpoints.
Drive brand consistency and excellence across channels, campaigns, partnerships, and customer experiences.
Lead the planning and execution of integrated marketing campaigns from strategic conception through creative development, launch, optimization, and post-campaign evaluation.
Ensure effective localization and deployment of Group brand campaigns, platforms, and assets while maintaining relevance to the Vietnam market.
Collaborate with internal stakeholders and external partners to deliver impactful brand communications that support business growth and customer engagement.
Create connections that move people and business forward.
At AIA, your customer insight, commercial expertise and ideas can contribute to our Purpose of helping millions of people live Healthier, Longer, Better Lives. Across our diverse markets, you will take on meaningful challenges, collaborate with talented colleagues and turn insight into engaging experiences, trusted relationships and sustainable growth for our customers and communities.
Join us to shape how people engage with health, wellbeing and protection, grow through new experiences and extend your impact across Asia.
About the Role
Report to: Associate Director, Brand & Communications
Location: Hochiminh City
Function: Marketing and Partnership Distribution | Department: Corporate Brand & Communications
Role: Managerial
The Opportunity
We are currently looking for Head of Brand Management who is responsible for leading and stewarding the AIA brand in Vietnam, ensuring a consistent, distinctive, and customer-centric brand experience across all touchpoints.
This role drives brand governance, integrated marketing communications, social media strategy, and creative excellence to translate brand strategy into impactful experiences that strengthen awareness, trust, customer engagement, and long-term brand equity.
Roles and Responsibilities
Brand Strategy, Governance & Stewardship
•
Lead the development, implementation, and governance of the AIA brand strategy in Vietnam, ensuring alignment with Group brand standards and business objectives.
•
Serve as the custodian of the AIA brand, safeguarding brand identity, positioning, visual standards, messaging, and tone of voice across all customer and stakeholder touchpoints.
•
Drive brand consistency and excellence across channels, campaigns, partnerships, and customer experiences.
Integrated Marketing Communications
•
Lead the planning and execution of integrated marketing campaigns from strategic conception through creative development, launch, optimization, and post-campaign evaluation.
•
Ensure effective localization and deployment of Group brand campaigns, platforms, and assets while maintaining relevance to the Vietnam market.
•
Collaborate with internal stakeholders and external partners to deliver impactful brand communications that support business growth and customer engagement.