Head of Demand Generation (Remote, Europe)
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Before you apply
LocationGermany
Work moderemote
Typefull-time
SeniorityDirector
Experience5+ yrs
DepartmentRevenue
Company size51–200 people
First seenJul 8, 2026 · 4mo ago
Verified live3d ago
May no longer be actively hiring
First seen on the company's careers page 121 days ago50% of this company's open roles have been listed for 90+ days
At a glanceSummarised by Seekless from the posting.
5+ years in B2B SaaS digital growth
2+ years team leadership
Proven pipeline growth
€2M+ budget ownership
Strong expertise in paid acquisition
Strong expertise in CRO
Strong expertise in SEO/GEO
Editorial judgment
Digital design understanding
Enterprise sales awareness
Analytical and commercially driven
Hands-on experience with AI agents and agentic workflows (e.g. Claude, other LLM-based tooling)
Designed or shipped systems that automate marketing processes end-to-end
Experience in 20M–100M ARR SaaS
International SaaS exposure
Close collaboration with PMM and Commercial teams
Skills
paid acquisition
SEO
GEO
content
CRO
AI agents
agentic workflows
Claude
LLM-based tooling
About the role
The Head of Demand Generation owns Easygenerator’s end-to-end demand engine: paid acquisition, website, SEO/GEO, content, and conversion.
This role turns product positioning into high-performing demand programs that drive qualified pipeline, strengthen authority, and improve full-funnel conversion.
A commercially accountable leader, they combine editorial judgment, digital design understanding, and growth discipline to influence pipeline quality and revenue.
Core Responsibilities
Demand Engine & Pipeline
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Own paid, organic, website, and conversion channels.
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Translate growth targets into clear priorities and roadmaps.
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Deliver predictable marketing-sourced pipeline while balancing short- and long-term growth.
Website & Conversion
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Lead website structure, messaging, UX, landing pages, and CRO.
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Partner with PMM to ensure clear, differentiated positioning.
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Maintain clarity, credibility, and performance across touchpoints.
Paid & Organic Growth
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Lead paid acquisition and €2M+ budget allocation aligned to revenue goals.
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Optimize for pipeline and revenue impact with strong attribution visibility.
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Build scalable SEO/GEO and intent-based content clusters to grow authority and long-term pipeline.
Content & Design
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Lead revenue-focused content aligned to buyer journey and enterprise sales.
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Ensure digital design supports differentiation, clarity, and conversion.
Revenue & Analytics
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Own marketing-sourced pipeline targets and key revenue KPIs.
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Build quarterly growth plans and improve funnel bottlenecks.
Team Leadership
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Lead paid, content, web, and design teams.
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Establish scalable processes and experimentation frameworks.
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Partner closely with PMM, Revenue, and Leadership.
Qualifications
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5+ years in B2B SaaS digital growth; 2+ years team leadership.
•
Proven pipeline growth and €2M+ budget ownership.
•
Strong expertise in paid, CRO, and SEO/GEO.
•
Editorial judgment, digital design understanding, and enterprise sales awareness.
•
Analytical and commercially driven.
•
Hands-on experience with AI agents and agentic workflows (e.g. Claude, other LLM-based tooling), ideally having designed or shipped systems that automate marketing processes end-to-end, not just explored AI tools in a personal context.
Preferred
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Experience in 20M–100M ARR SaaS.
•
International SaaS exposure.
•
Close collaboration with PMM and Commercial teams.