UGC & Creator Community Specialist
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Before you apply
LocationChina - Shanghai
Work modeon-site
Typefull-time
SeniorityMid
Experience3–5 yrs
DepartmentMarketing
Company size201–500 people
PostedAug 13, 2026 · 2mo ago
Verified live3d ago
May no longer be actively hiring
Posted by the company on Aug 13, 202669% of this company's open roles have been listed for 90+ days
At a glanceSummarised by Seekless from the posting.
3–5 years of experience in creator operations, UGC ecosystem, or community management within gaming, ACG, or digital content industries.
Strong knowledge of creator dynamics and fan-creation culture; exceptional aesthetic judgment to evaluate content quality and potential.
Outstanding interpersonal skills and empathy, with a proven ability to cultivate lasting trust with diverse creators.
Fluent in both Mandarin and English to collaborate seamlessly across international teams.
Passionate about gaming and deeply aligned with TGC’s philosophy of emotional connection and artistic design.
Role Overview
Responsible for building and operating the local UGC (User-Generated Content) ecosystem and creator community for thatgamecompany’s (TGC) IPs. Drive player passion and foster a healthy, vibrant, and brand-aligned creator community by building long-term creator relationships, developing incentive frameworks, and executing co-creation initiatives.
Key Responsibilities
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Ecosystem Strategy & Execution: Contribute to the formulation and execution of local UGC and creator community strategies, continuously optimizing creator growth and incentive frameworks.
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Creator Relationship Management: Build and maintain long-term, trusted partnerships with key creators, community leaders, and fan networks to elevate brand engagement.
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UGC Campaigns & Initiatives: Plan and execute UGC marketing initiatives, contests, and co-creation projects in line with game milestones and major brand beats.
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Insights & Content Amplification: Monitor creator ecosystem trends and community sentiment, driving the cross-channel amplification of high-quality player-generated content.
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Cross-Functional Alignment: Partner closely with Global Community, local marketing, and social teams to ensure creator initiatives align with broader brand objectives.
Requirements
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Experience: 3–5 years of experience in creator operations, UGC ecosystem, or community management within gaming, ACG, or digital content industries.
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Industry Insight & Taste: Strong knowledge of creator dynamics and fan-creation culture; exceptional aesthetic judgment to evaluate content quality and potential.
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Empathy & Communication: Outstanding interpersonal skills and empathy, with a proven ability to cultivate lasting trust with diverse creators.
•
Language: Fluent in both Mandarin and English to collaborate seamlessly across international teams.
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Brand Alignment: Passionate about gaming and deeply aligned with TGC’s philosophy of emotional connection and artistic design.