AI
AiaHead of Channel Innovation & Marketing
Read straight from Aia's careers page, verified 3d ago.Seekless can tailor your résumé to it.
Seekless can write your résumé for this posting first.
Before you apply
LocationHong Kong, HK-AIA Hong Kong & Macau
Typefull-time
SeniorityDirector
DepartmentMarketing
Company size10,000+ people
PostedOct 5, 2026 · 1mo ago
Verified live3d ago
Create connections that move people and business forward.
At AIA, your customer insight, commercial expertise and ideas can contribute to our Purpose of helping millions of people live Healthier, Longer, Better Lives. Across our diverse markets, you will take on meaningful challenges, collaborate with talented colleagues and turn insight into engaging experiences, trusted relationships and sustainable growth for our customers and communities.
Join us to shape how people engage with health, wellbeing and protection, grow through new experiences and extend your impact across Asia.
About the Role
Customer Centricity - This role contributes to the delivery of customer outcomes that are reliable, thoughtful, and create meaningful impact for customers and society. The role holder is expected to embed a customer first mindset in all decisions and actions by developing a clear understanding of customer needs, taking end to end ownership to resolve issues, and working collaboratively across teams to continuously enhance the customer journey—both directly and indirectly.
Lead the Channel Innovation and Marketing function to drive business growth through digital transformation, AI-enabled solutions, and customer-centric marketing strategies. Enhance partner and customer experiences, improve channel productivity and effectiveness, and build a high-performing team that delivers sustainable business results.
Roles and Responsibilities:
Channel Innovation
•
Define and drive the Channel Innovation strategy and roadmap to support business growth and distribution priorities.
•
Champion AI-enabled transformation, digital-first operating models, and innovation governance to deliver measurable business outcomes.
•
Lead the enhancement of partner and sales journeys through digital, AI, and data-driven solutions to improve experience, productivity, and service quality.
•
Leverage customer and business insights to drive continuous innovation and adoption.
•
Oversee the development and scaling of AI-powered solutions, automation, digital self-service capabilities, and partner connectivity initiatives.
•
Monitor adoption, effectiveness, and value realization of digital and innovation investments.
Channel Marketing
•
Develop and drive the channel marketing strategy and annual marketing roadmap to support business growth, distribution priorities, and customer engagement objectives.
•
Leverage customer, market, and competitive insights to identify growth opportunities and shape strategic business decisions.
•
Drive marketing programs / digital campaigns that increase channel productivity, lead generation, customer acquisition, and conversion.
•
Champion customer-centric marketing strategies that enhance end-to-end customer and partner experiences, driving improvements in engagement, satisfaction, and NPS.
•
Lead segmentation, personalization, and digital marketing initiatives to deliver relevant and impactful customer journeys.
•
Monitor customer feedback and campaign performance to continuously optimize experience and business outcomes.
•
Partner with Distribution, Product, Customer & Marketing, Operations, and external partners to ensure alignment and execution of channel marketing strategies.
•
Oversee the end-to-end strategy, planning, and governance of partner events, overseas conventions, and engagement programs, ensuring alignment with business priorities, budget controls, compliance requirements, and exceptional participant experience.
•
Manage marketing investments, sales allowances, and budgets effectively to optimize returns.
•
Ensure all marketing activities comply with regulatory requirements and company governance standards.