FUNCTIONAL RESPONSIBILITIES AND DUTIES
• Assist the Marketing Director in the development and implementation of channel partner marketing plans for the Australia market.
• Support new product and solution launches within the assigned channel by providing relevant collateral, communication strategies, partner enablement tools, campaign support, and related activities.
• Monitor and support assigned channel partner marketing activities, campaigns, digital channels, websites, and other partner touchpoints, and perform analyses to identify opportunities for improvement.
• Maintain and develop the partner portal, ensuring relevant marketing resources, campaign materials, and partner-facing content are kept current and accessible.
• Execute the Market Development Funds (MDF) process and track marketing budget expenditure in accordance with company guidelines, including supporting partners with campaign planning, documentation, claims, and reporting requirements.
• Support the organisation, execution, and evaluation of channel events, partner activities, customer-facing events, webinars, and other marketing initiatives under the supervision of the Marketing Director.
• Analyse and report on assigned campaign performance against agreed objectives, including lead generation, pipeline contribution, partner engagement, and return on investment (ROI), where applicable.
• Produce and coordinate marketing materials, campaign assets, merchandise, Point of Sale (POS) items, and other collateral for channel partners and local market activities.
• Collaborate with third-party vendors, agencies, distributors, and channel partners, and establish processes that support the successful and timely execution of channel marketing programs and campaigns.
• Support marketing activities with channel partners, including email campaigns, social media, digital advertising, webinars, landing pages, and other demand generation initiatives where relevant in collaboration with relevant stakeholders.
• Place and record orders, pre-account for received invoices, manage invoice adjustments and accruals, and actively communicate with the Finance department to ensure accurate and timely processing.
• Administer reciprocal agreements relating to advertising and marketing cooperation, maintain accurate records in relevant project and marketing systems, and ensure regular reporting and archiving.
• Handle administrative activities of the Marketing department and prepare supporting documents, reports, presentations, and other materials as required.
• Support the translation, localisation, and adaptation of promotional and marketing materials.
• Assist in representing the company at selected partner, industry, customer, and company events.
• Regularly update the promotional and marketing calendar, ensuring alignment with partner activities, campaigns, product launches, events, and regional marketing priorities.
• Work closely with Sales and channel stakeholders to support partner marketing activities that contribute to customer engagement, lead generation, pipeline development, and business growth.