HOW WILL YOU DRIVE IMPACT
Success is measured by the ability to deliver results through BOLD capabilities and measurable outcomes.
Team & Leadership Impact (Build Championship Teams)
Cross-Functional Leadership:
• Partner with digital marketing, CRM, and Business Analytics teams to align campaign strategies, finalize monthly forecasts, and surface data-driven growth recommendations across WWE, UFC, and other TKO-operated properties.
• Serve as the primary business management liaison on key cross-functional initiatives, facilitating communication between departments and ensuring business needs are clearly understood and prioritized.
• Collaborate with peer eCommerce Business Managers to share and adopt best-practice procedures that elevate performance across the broader portfolio.
• Oversee and direct assigned business management teams, managing people and workflows to ensure effective execution against business objectives and partner commitments.
• Coach team members to monitor KPIs, analyze site performance, and translate data insights into actionable recommendations that drive revenue and fan engagement.
Fan & Customer Impact (Obsessed with Fans)
• Develop and maintain a deep understanding of WWE, UFC, and other TKO-operated fan bases — including event calendars, content moments, and audience expectations — to ensure merchandising and marketing efforts resonate authentically.
• Align merchandise and promotional calendars to major live events and premium content moments, delivering timely, relevant fan experiences that drive conversion and loyalty.
• Coordinate with the digital marketing team to help optimize existing and emerging channels, ensuring fans are reached with the right message at the right moment across their purchase journey.
• Maintain strong partner relationships with WWE, UFC, and other TKO properties, acting as a trusted collaborator who generates revenue while honoring each brand’s identity and priorities.
Innovation & Problem Solving (Limitless Entrepreneurial Spirit)
• Identify and evaluate emerging e-commerce opportunities — including new channels, technologies, and promotional formats — to keep the assigned businesses ahead of evolving fan behaviors and market trends.
• Leverage data analysis and interpretation to forecast trends, stress-test assumptions, and bring forward creative, analytically grounded business recommendations.
• Continuously assess site performance metrics and translate findings into actionable improvements that drive growth across WWE, UFC, and other TKO-operated storefronts.
• Support strategic planning initiatives and marketing program development by bringing an entrepreneurial lens to campaign design and results analysis.
Ownership & Execution (Determined & Relentless Mindset)
• Track and analyze KPIs with rigor, presenting business results and conditions clearly in interdepartmental meetings and holding the business accountable to defined financial and performance goals.
• Manage competing priorities with exceptional organizational discipline, meeting deadlines and delivering with keen attention to detail — including during nights, weekends, and holidays aligned to major live events and high-impact business moments.
• Drive end-to-end execution of campaigns and cross-functional projects, from planning through results analysis, ensuring nothing falls through the cracks across a complex, multi-partner portfolio.
• Demonstrate a determined and relentless work ethic, performing under pressure and maintaining high standards of quality and accountability across all assigned businesses.
AI & DIGITAL CAPABILITY
We are building a future-ready organization. This role is expected to:
• Apply AI and technology to improve efficiency, quality, and outcomes
• Use data and digital tools to inform decisions and enhance performance
• Demonstrate curiosity and adaptability in adopting new technologies and ways of working
• Contribute to a culture of innovation and continuous improvement