As the Competency Lead for Sentiment Intelligence (SI), you build and operate a single integrated Voice-of-Customer system that converts Genesys/CallMiner/Qualtrics signals into trusted friction themes, quantified opportunities, and closed-loop measurement. Reporting to the Director, Technical Support GPO, you enable SPOs and pods to make confident tradeoffs and prove whether interventions improved experience, retention, and operational outcomes. Establish and run insight data governance (taxonomy, lifecycle, QA routines, content standards, versioning, retirements, corrective actions).